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Win back the carts shoppers leave at checkout

When a shopper types their email at checkout and leaves without paying, your store can send them up to three reminders, each with one button that opens that exact cart again. Turn them on under E-commerce, then Orders, Abandoned checkouts, and see the orders they bring back.

On this page

How recovery emails work

A shopper who typed their email at checkout and then left was close to buying. Recovery emails remind them, show them the bottles they picked, and take them straight back to that cart.

  1. They leave checkoutAfter typing their email, without paying.
  2. First emailAbout an hour later, unless you change it.
  3. Second email1 day later.
  4. Third email3 days later, with your code if you choose one.
  5. Back to the cartOne button opens that exact cart, ready to pay.

Every time is counted from the shopper’s last activity in checkout, and the emails stop the moment they pay.

3 at mostEmails for each checkout

They stop the moment the shopper buys.

14 daysThe cart link works

Counted from the email it came in.

OffUntil you turn it on

Older checkouts are never emailed.

Turn on recovery emails

Recovery emails are off for every store until you turn them on. Checkouts left before that moment are never emailed, so turning it on never sends anyone a note about an old cart.

Abandoned checkouts

12 checkouts · Recovery emails off
Recovery emails are off.Shoppers who leave checkout get no reminder. Turn them on to email each one their cart.
Carts12Worth $734.00
Emails sent0
Recovered orders0
Recovered revenue$0.00
ShopperItemsValueLast activityStatus
Ruth Alvarez[email protected]2 items$70.001 hour agoNot emailedRecovery emails were off
Malik Osei[email protected]2 items$56.002 hours agoNot emailedRecovery emails were off
Felix Romero[email protected]3 items$98.005 hours agoNot emailedRecovery emails were off
Imani Brooks[email protected]4 items$130.00yesterdayNot emailedRecovery emails were off
Malik Osei[email protected]1 item$42.002 days agoNot emailedRecovery emails were off
Hazel Quinn[email protected]1 item$28.002 days agoNot emailedRecovery emails were off
[email protected]1 item$42.003 days agoNot emailedRecovery emails were off
Wes Calloway[email protected]2 items$70.004 days agoNot emailedRecovery emails were off
Sam Oduya[email protected]2 items$44.006 days agoNot emailedRecovery emails were off
Aaron Lindqvist[email protected]2 items$56.00last weekNot emailedRecovery emails were off
Bea Morales[email protected]2 items$70.003 weeks agoNot emailedRecovery emails were off
[email protected]1 item$28.004 weeks agoNot emailedRecovery emails were off
Abandoned checkouts for Low Tide Wine Co., the sample wine shop, before recovery was ever turned on, with Recovery emails open. Turn on the switch, change a time or the discount, preview an email and Save. Every checkout already in the list stays Not emailed.
  1. Open E-commerce, then Orders. Choose Abandoned checkouts in the switch at the top of the page.
  2. Select Recovery emails. While recovery is off, the list also shows Turn on, which opens the same settings with the switch already on.
  3. Turn on Email shoppers who leave checkout.
  4. Check the timing and the discount. The defaults are a good start; both are explained below.
  5. Check Shop address, then preview each email. Preview email 1, 2 and 3 show each one as a shopper sees it. Nothing is sent.
  6. Select Save. The page header now reads Recovery emails on.

Your shop address comes first

Marketing email has to carry a postal address, so every reminder prints your shop’s. It comes from your default stock location under Inventory, Locations, or else the first pickup place on your Pickup delivery method. With none on file, Shop address says so and offers Open Inventory locations, and recovery cannot be turned on until you add one. See Inventory locations.

Choose when each email goes

Each time is counted from the shopper’s last activity in checkout, not from the email before it. With the defaults, the emails go about 1 hour, 1 day and 3 days after they left.

First email
30 minutes, 1 hour, 2 hours or 4 hours. 1 hour unless you change it.
Second email
12 hours, 1 day or 2 days. 1 day unless you change it.
Third email
2 days, 3 days or 5 days. 3 days unless you change it.
  • In order. Each email has to go after the one before. Save says Send the third email later than the second when it would not.
  • The clock starts over. when a shopper comes back to checkout and leaves again.
  • A little after its time. Mirin sends the emails that are due in passes through the day, so each one arrives a little after its time, most often within 45 minutes.
  • Never in a burst. Two reminders about one cart never go out within 4 hours of each other.

Offer a discount in the third email

The first two emails remind. The third is your last word, and it can carry one of your discount codes for a shopper who is still deciding. No discount is chosen until you pick one.

One of your codes
Discount in the third email lists your active discount codes. With none, it offers a way to create one in Discounts.
Its own rules
The code keeps its dates, limits, minimums and the products it covers. The email includes it only while it is valid for that cart.
Put on the cart
When the shopper comes back through the third email’s button, the code goes on their cart if it is still valid.
Only the third
The first and second emails never carry a discount.

Make the code first

Create the code under E-commerce, then Discounts, with the dates, limits and minimum you want, then choose it in Discount in the third email. Read Discounts.

What the shopper receives

Each reminder looks like your own order emails, so the shopper knows who it is from before they open it. It greets them by first name when they gave one, and it shows exactly what they left.

You left something in your cartFrom Low Tide Wine Co. · To [email protected]
Low Tide Wine Co.

You left something in your cart

Hi Felix,

We saved the items you picked at Low Tide Wine Co. They are ready whenever you are.

Bordeaux Rouge 2021Bordeaux Rouge 2021750 mlQty 2$56.00
Pinot Noir ReservePinot Noir Reserve750 mlQty 1$42.00
Subtotal$98.00

You are getting this email because you started a checkout at Low Tide Wine Co. Questions? Email [email protected]. .

Low Tide Wine Co.
12 Harbor Row, Anytown, WA 98000
lowtidewine.example.com

The reminders Felix Romero gets from the sample shop after leaving two bottles in checkout. Switch between the three emails; the third carries the shop’s WELCOME10 code. Select Return to your cart to see the cart come back, or Unsubscribe from cart reminders to see the page a shopper lands on.
From your store
The sender is your store’s name, replies go to your support email, and the logo is the one on your order emails.
Their items
Each item in the cart with its photo, quantity and price, then the subtotal.
One button
Return to your cart opens that exact cart on your website, ready to finish. The link works for 14 days.
A one click way out
Unsubscribe from cart reminders stops them at once. Mail apps show their own unsubscribe button too.
Your address
Your shop’s postal address closes every email.
See it first
Preview email 1, 2 and 3 in the settings show each one built from your own brand and products. Nothing is sent.

Unsubscribing stops cart reminders only

After the one click, the shopper sees a page that says they will get no more cart reminders, with Turn cart reminders back on if they change their mind. Order confirmations and shipping emails still arrive as usual. See Store emails for those.

When the emails stop

A reminder only goes to someone who might still buy. The emails for a checkout end the moment one of these happens, and the list says which.

Paid for
The shopper finished this cart. The row reads Recovered when a reminder went out first.
Ordered separately
They placed another order at your store.
Opted out
They unsubscribed from cart reminders.
Cart emptied
They took everything out of the cart.
Out of stock
An item sold out or is no longer for sale.
Newer checkout
They started a newer checkout, which gets the emails instead.

Who never gets one

Your team
The website owner, team members, people you invited, your support address and the addresses your new order alerts go to. Their checkouts are tests.
Mirin staff and test addresses
Never emailed, whatever they leave in a cart.
Addresses that cannot take mail
Ones that bounced or marked an email as spam. Their row reads Stopped, Email bounced.
Sample carts
Carts from sample checkouts in the page builder never count.

Test it without emailing yourself

A checkout you or your team leave is listed as Stopped, Your team, and is never emailed. To see the emails, use Preview email 1, 2 and 3 in the settings instead.

Read the abandoned checkouts list

Every checkout where a shopper gave their email and left is listed, newest first, with where its emails stand. A checkout appears once it has been idle for an hour, or as soon as an email goes out for it.

Abandoned checkouts

16 checkouts · Recovery emails on
Carts16Worth $868.00
Emails sent16
Recovered orders2
Recovered revenue$99.15
ShopperItemsValueLast activityStatus
2 items$56.001 hour agoRecoveredOrder #1048 · $61.17
Ruth Alvarez[email protected]2 items$70.001 hour agoFirst email duein 42 minutes
Malik Osei[email protected]2 items$56.002 hours agoSending soon
Felix Romero[email protected]3 items$98.005 hours agoEmailed 1 of 3Next email in 19 hours
1 item$36.0018 hours agoRecoveredOrder #1046 · $37.98
Imani Brooks[email protected]4 items$130.00yesterdayEmailed 2 of 3Next email in 2 days
Malik Osei[email protected]1 item$42.002 days agoStoppedNewer checkout
Hazel Quinn[email protected]1 item$28.002 days agoOpted outAfter the first email
June Okafor[email protected]1 item$42.003 days agoStoppedOrdered separately
[email protected]1 item$42.003 days agoStoppedYour team
Wes Calloway[email protected]2 items$70.004 days agoAll 3 sentLast one yesterday
Sam Oduya[email protected]2 items$44.006 days agoStoppedOut of stock
Lena Fischer[email protected]0 items$0.00last weekStoppedCart emptied
Aaron Lindqvist[email protected]2 items$56.00last weekStoppedEmail bounced
Bea Morales[email protected]2 items$70.003 weeks agoNot emailedRecovery emails were off
[email protected]1 item$28.004 weeks agoNot emailedRecovery emails were off
Abandoned checkouts at the sample shop, which sends its first email after 2 hours. Search, change Show or the period, open Recovery emails, or select a Recovered row to open its order. The switch at the top goes back to Orders.
  • Shopper. their name and email, as typed at checkout.
  • Items. photos of the first three items and how many there are. Point at the count to read them.
  • Value. what the cart was worth when they left.
  • Last activity. when they were last in checkout.
  • Status. where the emails stand, with one line of detail under it.

Find a checkout

  • Search. finds a shopper by email or name.
  • Show. lists All, Emailed, Recovered, Opted out or Not emailed. Emailed leaves out the recovered and the opted out.
  • Period. is Last 7 days, Last 30 days or Last 90 days, counted by last activity. It also sets the results above the list.

What each status means

StatusWhat it means
First email dueRecovery is on and the first email goes at the time shown under it.
Sending soonThe first email is due and goes out in the next pass.
Emailed 2 of 3That many emails have gone out. The line under it says when the next one goes.
All 3 sentEvery email went out. The line under it says when the last one did.
RecoveredThe shopper came back and paid. The line names the order and its total, and the row opens it.
Opted outThe shopper unsubscribed from cart reminders, and the line says after which email.
StoppedThe emails ended early. The line says why: Ordered separately, Out of stock, Cart emptied, Newer checkout, Your team or Email bounced.
Not emailedRecovery emails were off when the shopper left.

See what the emails brought back

The strip above the list adds up the period you chose. At the sample shop, over the last 30 days:

16Carts

Worth $868.00 when they were left.

16Emails sent
2Recovered orders
$99.15Recovered revenue

An order counts as recovered when it is paid from the same cart after at least one reminder went out. Its timeline says Recovered from an abandoned checkout, with the email that brought the shopper back. Only you and your team see it.

#1048

Placed Sep 15, 2026, 9:12 AM · Paid · To fulfil

Status

2 items still to send.

Paid

Items

2 items

  • Bordeaux Rouge 2021750 ml · BRDX-21
    $28.00 × 2$56.002 to fulfil

Payment

Paid · USD

Subtotal2 items$56.00DeliveryStandard shipping$8.00TaxCharged at checkout$2.77DiscountWELCOME10 · code−$5.60
Total$61.17

Timeline

Everything that happened to this order, and your notes.

Only you and your team see notes.
  1. September 15
    1. Payment captured

      61.17 USD by card.

      9:13 AM
    2. Recovered from an abandoned checkout

      The shopper came back and paid after reminder email 3 of 3.

      9:12 AM
    3. Order placed

      [email protected] placed #1048 from the website.

      9:12 AM

Customer

NameDana Whitfield
Phone(555) 014-3301
Billing address
Dana Whitfield8 Lantern Wharf RoadAnytown, WA 98000

Delivery

Standard shipping
Ship to
Dana Whitfield8 Lantern Wharf RoadAnytown, WA 98000

Notes and tags

For your team. The customer never sees these.

Press Enter after each.

Order #1048 at the sample shop, opened from Dana Whitfield’s recovered checkout. She came back through the third email, so WELCOME10 was already on her cart. Back to orders opens the Orders list, and the switch at the top returns to Abandoned checkouts.

Each number counts by its own date

Carts count by their last activity, emails by when they went out, and recovered orders by when they were paid. A cart left on the last day of the period can bring an order in the next one.

Common questions

Will this spam my customers?
No. Each checkout gets three emails at most, only shoppers who typed their email at checkout get them, every email has a one click unsubscribe, and they stop the moment the shopper buys.
Can I write my own email?
The emails are written for you and use your store’s name, logo and products automatically. You choose when each one goes and whether the third carries a discount, and you can preview all three before you turn them on.
Will turning it on email people about old carts?
No. Only checkouts left after you turn it on are emailed. Older ones stay in the list as Not emailed.
What happens when a shopper opens an old link?
The cart link works for 14 days, and only until that cart is paid for. After that it still opens your website, and leaves whatever is in the shopper’s cart as it is.
Does unsubscribing stop order emails?
No. It stops cart reminders from your store only. Order confirmations and shipping emails still arrive.
Will my own test checkout get an email?
No. Checkouts from you, your team, your support address and your new order alert addresses are never emailed. They show as Stopped, Your team.
Why does a checkout say Not emailed?
Recovery emails were off when the shopper left. Turning them on later never emails old checkouts.

Where the rest lives

Every paid order, recovered or not, is in Orders. The codes the third email can carry are in Discounts. Where shoppers leave between a visit and an order is in Store funnel.