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Sell online

Add products that are ready to sell

Add a product once and it can appear on your shop pages, sit in collections and go through checkout. This guide follows one bottle from a small coastal wine shop, Bordeaux Rouge 2021, from a blank form to on sale.

On this page

Find any product in the list

Products

11 products

ProductStatusStockPriceUpdated
Tasting Flight BoxFLIGHT-4 · Tasting boxActive10 in stock—Sep 151 hour ago
Bordeaux Rouge 2021BRDX-21 · Red wine · 2 variantsActive18 in stock$28.00$34.00Sep 152 hours ago
Staff Pick RoséROSE-SP · RoséActiveOut of stock$22.00Sep 155 hours ago
Riesling Eola-Amity HillsRSL-EAH · White wineActive9 in stock$24.00Sep 14yesterday
Sparkling BrutBRUT · Sparkling wineActive12 in stock$36.00Sep 132 days ago
Pinot Noir ReservePNR-RES · Red wineActive6 left$42.00Sep 123 days ago
Dry Chenin BlancCHEN-DRY · White wineActive24 in stock$19.00Sep 114 days ago
Tasting glasses, set of 2GLASS-2 · GlasswareActive3 left$18.00Sep 105 days ago
Gift cardGIFT-50 · Gift cardActiveDigital$50.00Sep 96 days ago
Syrah 2023SYR-23 · Red wineDraftOut of stock$31.00Sep 8last week
Merlot 2019MERL-19 · Red wineArchivedOut of stock$26.00Aug 302 weeks ago
Products for a sample wine shop. Search by title, SKU or type, filter by status, sort, and tick rows to make them active, make them drafts, archive them or delete them. The upload button imports the shop’s own file of new wines, and the download button exports a CSV.

Open Products in the sidebar. Each row shows the product’s picture, its SKU and type, its status, how much stock is left, its price and when it last changed. Choose a row to open the product.

Search, Status and Sort
Search matches a title, SKU or type. Status narrows the list to Active, Drafts or Archived, and Sort can put the lowest stock first.
Stock
A tracked product shows its count, and six or fewer reads as a number left. None left reads Out of stock, or Backorders when it keeps selling.
Price
A compare-at price above the price shows crossed out beside it.
Selected rows
Tick products to Make active, Make draft, Archive or Delete them together. Delete asks first, and orders that already include a product keep their details.

A product without a count reads Not tracked, or Digital when it needs no shipping.

Ask the chat about your products

While you edit a page, ask the chat which products sell best, what is out of stock or running low, to publish or unpublish a product, or to change a product’s details, such as its price, weight or description. On a product page, “change the price to 24.50” is about the product the editor shows. A product from Shopify is changed in Shopify too once Send product changes to Shopify is on. Questions are answered from your catalog, and a change is drafted first and made only when you press its button. See Asking about your store and Changing your store from the chat.

Import and export your catalog

To bring in a whole catalog at once, or take a copy out, use the two buttons beside New product.

Import
Choose the upload button and pick a CSV file, or Download a sample file to start from. A column is matched only when its name matches a field exactly, so a compare at price column is never read as the price.
What an import makes
Every row becomes a new product with one variant and a tracked count. It starts as a Draft unless its status says active or archived, and a file with no quantity column gives it a count of zero.
Update instead of adding
On the preview step, choose Update the product with the same SKU. Rows without a SKU are still added as new products, and a column your file does not carry is left as it is.
Export
Choose the download button, then take the rows you ticked, the rows your filters are showing, or everything in your store, with the columns you pick.
10 MBEach import file

Split a larger catalog into a few files.

2,000Rows in one import

Mirin says so before it starts rather than half way through.

Title and Price are the only columns an import needs. The preview names the line in your file for any row it cannot read, such as a price that is not a number, and only the rows that read cleanly are imported. Everything in your store ignores whatever your list is filtered to, while the other two scopes follow what you selected or filtered.

Create your first product

New product

Not saved yet

Details

Shown on the product's page. Pictures and links are welcome.

Pictures

The first picture is the one shoppers see in lists.

Pictures and short clips, from your media library or your computer.
Category

Helps taxes and search engines understand what it is.

Status

Status

Only you can see it until you put it on sale.

Where it is sold

Online store

Listed on your site's shop pages.

Subscription pages

Offered where shoppers sign up for repeat orders.

Hidden from search

Reachable by its link only.

A new product for the wine shop. Type a title, add pictures from the media library and choose which one leads, find a category, pick a status, then Create product.

A sellable product needs a clear title, a description that sells it, a picture and a category. Pictures come from your Media library.

  1. Choose New product. A blank product opens with Details on the left, and Status, Where it is sold and Filing on the right.
  2. Give it a title. Shoppers see the title everywhere the product appears, so keep it plain, like Bordeaux Rouge 2021.
  3. Describe it. The description shows on the product’s page and can carry formatting, pictures and links.
  4. Add pictures. Choose them from your media library or upload new ones. The first picture leads, so shoppers see it in lists. The star on any other picture makes that one lead instead.
  5. Pick a category. Type a word such as wine and choose the closest match. The category helps taxes and search engines understand what the product is.
  6. Create product. The button appears in the header once you type something. A new product starts as a Draft, so shoppers see nothing until you put it On sale.

Set the price

Bordeaux Rouge 2021

Active · One variant · Updated 2 hours ago

Details

Price

The crossed-out price when it is on sale. Leave empty when it is not.

What it costs you. Shoppers never see it.

Charge tax

Taxed like everything else in the store.

if it sells by weight or volume.

lowtidewine.example.com/products/bordeaux-rouge-2021

Red wine

Bordeaux Rouge 2021

$28.00

The Price section of a product sold as one thing, above its page on the shop’s own site. Change the price or add a compare-at price, then Save to see the page change.

A product sold as one thing has its own Price section. Once a product has variants, each variant carries its own price and stock, and the Price and Stock sections step aside.

Price
What shoppers pay. It must be 0 or more.
Compare at
The crossed-out price when it is on sale. Leave it empty when it is not.
Cost per item
What it costs you. Shoppers never see it.
Charge tax
On when the product is taxed like everything else in your store.
Unit price
Choose Add a unit price when it sells by weight or volume. Enter a quantity and a unit, then the reference it is worked out against, like 100 ml.

Every change on a product waits for Save in the header. Until you save, the header says Unsaved changes, and Discard puts everything back. Leave with unsaved changes and Mirin asks whether to save them first.

Sell it in more than one way

New product

Not saved yet

Variants

Sizes, colours or formats. Leave it empty when there is only one way to buy it.

BottleCase of 6
PictureVariantPriceAvailable
BottleBRDX-21-B
Case of 6BRDX-21-C6
16 in stock across 2 variants.
The Variants section of a new product. Add a value such as Magnum to Format, add another option, or change a variant’s picture, price or stock. Open a variant for its title, SKU and compare-at price.

The wine shop sells the Bordeaux by the bottle and by the case of six. That is one product with one option, Format, and two values, not two products.

Options
Add options like size or colour, up to three. Type each value and press Enter or a comma to add it.
Variants
A new product gets a variant for every combination, worked out as you type. Two formats and two vintages make four variants.
Each variant
Each one has its own picture, price and stock. Open a variant for its title, SKU and compare-at price.
After you save
Add variant adds one more, with a value for each option, a price, a quantity and a SKU. Purchase options set whether each variant is sold once, on a subscription billed through Stripe, or both.

Stock and shipping

Bordeaux Rouge 2021

Active · One variant · Updated 2 hours ago

Stock

Track quantity

The count goes down with each order.

Keep selling when out of stock

Orders come in and you fulfil them when stock returns.

Your own code for it.

ISBN, UPC or GTIN, if it has one.

Shipping

Needs shipping

A physical item. Shipping is worked out at checkout.

Used to work out shipping rates.

The harmonised system code, for shipping abroad.

Products

Saved values
ProductStatusStockPriceUpdated
Bordeaux Rouge 2021BRDX-21 · Red wineActive12 in stock$28.00Sep 152 hours ago
The Stock and Shipping sections of a product sold as one thing, with the row the Products list shows for it. Change the quantity or turn off Track quantity, then Save and watch the Stock column.

Two short sections keep you from selling what you do not have and make delivery add up.

Stock

Track quantity
On, the count goes down with each order. Off suits services and downloads that never run out.
Quantity
How many you have, as a whole number.
Keep selling when out of stock
Checkout stays open once the count reaches zero, and your list shows the product as Backorders. What you owe is kept as a count below zero, which you can read in the product’s stock history.
SKU and Barcode
Your own code for the product, and its ISBN, UPC or GTIN if it has one.

Shipping

Needs shipping
On for anything physical, so shipping is worked out at checkout. Off for downloads, sessions and gift cards.
Weight
Used to work out shipping rates.
Customs code and Made in
The harmonised system code for shipping abroad, and the country the product comes from.

Counts at more than one location live in Inventory, and the rates shoppers pay live in Shipping and delivery.

File it and write its search listing

Bordeaux Rouge 2021

Active · 2 variants · Updated 2 hours ago

Search listing

What search engines show for the product's page.

0 of 70 characters

0 of 160 characters

Address

The last part of the product's web address.

/products/bordeaux-rouge-2021
Preview

As a search result.

Bordeaux Rouge 2021lowtidewine.example.com/products/bordeaux-rouge-2021Add a short search description so shoppers know what this product is before they click.

Filing

How it is grouped in lists, filters and collections.

Journal, course, session pack.

Who makes it. Usually you.

Words to find it by. Collections can fill by tag.

redstaff-pick
Collections
  • Reds
  • Under $30
A product’s Search listing beside its Filing. Type a page title and description to update the search preview, add a tag, and add or remove a collection.

Filing keeps a growing catalog easy to sort through.

Type
What the product is, like Red wine.
Vendor
Who makes it.
Tags
Words to find it by. A collection can fill itself by tag.
Collections
Every collection the product sits in. You can add it to more from here.

If your store uses custom fields, such as grape or region, the product has a Custom fields section for them. You create those fields in Website settings, then Store, then Custom data.

Write its search listing

Search listing sets what search engines show for the product’s page, and the preview shows the result as you type.

70Characters in the page title
160Characters in the description

The address is the last part of the product’s web address, like /products/bordeaux-rouge-2021. On a new product, leave it empty and one is made from the title.

Put it on sale, keep it as a draft or archive it

Bordeaux Rouge 2021

Active · 2 variants · Updated 2 hours ago

Status

Status

Shoppers can find and buy it.

Where it is sold

Online store

Listed on your site's shop pages.

Subscription pages

Offered where shoppers sign up for repeat orders.

Hidden from search

Reachable by its link only.

lowtidewine.example.com/collections/staff-picks

Collection

Staff Picks

  • Bordeaux Rouge 2021$28.00
  • Riesling Eola-Amity Hills$24.00
  • Sparkling Brut$36.00
A product’s Status and Where it is sold, with More actions, above the shop’s Staff Picks page. Save it as a Draft or choose Archive and it leaves the page. Duplicate opens a draft copy.

Status decides whether shoppers see the product. Only products on sale appear on your shop pages and collection pages, so a draft can take its time.

On sale
Shoppers can find and buy it. Your list shows it as Active.
Draft
Only you can see it until you put it on sale. New products start here.
Archived
Kept for your records, and shoppers cannot see it. Restore as draft brings it back.
  • Duplicate. Under More actions, it opens a draft copy of the product. Archive sits beside it.
  • Delete product. Removes it from your store and from every page that shows it. Orders that already include it keep their details.
  • Where it is sold. Holds three more switches: Online store, Subscription pages and Hidden from search.

Turning a product off hides its page as well

With Online store off, or Hidden from search on, the product leaves your shop pages, your collections and your store’s own search. Its product page stops working too and answers Product not found, so a link you shared earlier no longer opens. Keep the product on sale if you want its link to keep working.

Products that sync from Shopify, Square or Wix

A product that syncs in from Shopify says so at the top, with Edit in Shopify. The details Shopify owns, such as its title, price, SKU, stock and pictures, are locked, and changes you make in Shopify arrive on the next sync. Sales channels, collections and category stay yours to change. With Send product changes to Shopify turned on in Connectors, everything but stock counts, pictures and options can be changed here too, and is changed in Shopify first. To manage everything in Mirin instead, migrate the connection. Migrating is permanent.

A product from Square, Wix or BigCommerce works the same way, except nothing is sent back: its details are changed on that platform and arrive here on the next sync.

Next, group products into collections.

Build from your catalog

Any section that shows products, such as your theme’s featured products, can fill itself from your catalog. Choose where its products come from once, and your live page keeps the list current as you sell.

See what happens when

Products

Live: Staff Picks, best selling, up to 4

Updates within a few minutes of a sale.

  • Bordeaux Rouge 2021$28.00
  • Riesling Eola-Amity Hills$24.00
  • Sparkling Brut$36.00

Showing 3 because only 3 match right now.

lowtidewine.example.com/

Low Tide Wine Co.

Small batch wines, picked by the people who pour them.

Poured this week

  • Bordeaux Rouge 2021$28.00
  • Riesling Eola-Amity Hills$24.00
  • Sparkling Brut$36.00

Visit us at The shop, 12 Harbor Row.

The Products setting of a store section beside the shop’s home page. Change where products come from, the order, how many and the stock setting, pin what it shows, then make it live again. The buttons above show what happens when the collection is deleted or the store cannot be read.

Select the section on your page and open its Products setting. The top line reads Live, then what the section shows, such as Staff Picks, best selling, up to 4. Below it is a short list of the products it shows right now.

Where products come from
Under Show, choose All products, A collection, Products matching a word, Products with a tag, or Products in a price range. To choose products one by one, pin them instead.
Order
Best selling puts the most units sold in the last 90 days first. Newest, Price, low to high and Price, high to low do what they say. Collection order keeps the order you set on the collection.
How many
Show 4 up to Show 24. A section with no number set shows 12. A section you turn live with Show a collection instead starts at 8, or at the number you had picked if that is more. When fewer match, the section shows what there is and the setting tells you how many.
Only products in stock
On by default, so a wine that sells out leaves the section. Turn it off to keep sold out products in the list.

Live or pinned

Live

The section follows your store.

  • A new best seller moves up on its own
  • A sold out product drops off
  • Updates within a few minutes of a sale

Pinned

The section keeps the products you pinned.

  • Pin these products turns the list into a fixed one
  • Reorder or remove products by hand
  • Make live again brings back the earlier live settings

Pin these products copies the list as it is today. From then on a sale changes nothing, until you choose Make live again. A list you picked by hand that was never live offers Show a collection instead.

When a section has nothing to show

A collection can be deleted, or every product in it can sell out. A section in that state is not drawn at all.

  • Hidden on your live page. Visitors never see an empty block. The rest of the page shows as usual.
  • Flagged on the pages list. A page with one reads 1 hidden section, and pointing at the flag names the section and says why. For a published page the flag follows what visitors see and says the section is hidden on your live page. A problem only in your draft says it will be hidden on your live page after you publish.
  • Named in the Publish panel. Before you publish, the panel lists each section that will not show and why.
  • Explained in the setting. Open the section and its Products setting says what went wrong and offers a fix: choose another collection or Show all products instead when a collection was deleted, Include sold out products when the collection is still there but everything in it sold out, and Repair this section when a setting is out of range.

If your store cannot be read

Published pages keep showing the last products each section had, so a slow moment at your store never leaves a gap on your page. Product, collection and search pages are briefly unavailable until your store answers again. The setting says it could not load your products just now and offers Try again.

Freshness
Updates within a few minutes of a sale, on your own domain and on your Mirin address.
Same products everywhere
The canvas in the editor and your live page show the same products for the same setting.
Drafts and unlisted products
Only products your store lists for sale appear. Drafts never do.
How quickly does a sale show up?
Within a few minutes. The section reads your store again on its own, so there is nothing to republish.
What if my store cannot be read when a visitor arrives?
Your published page keeps showing the last products the section had, instead of an empty space, and goes back to live products as soon as your store answers again. A section that never had products saved stays hidden for that moment. Product, collection and search pages are briefly unavailable instead: visitors see a Temporarily unavailable page asking them to try again in a moment, never a page with placeholder products.
Can I pin products and go live again later?
Yes. Make live again restores the collection, order, number and stock setting the section had before you pinned it.