These Terms of Service ("Terms") constitute a legally binding agreement between you ("Customer," "you," or "your") and Trekeffect Incorporated doing business as Mirin ("Company," "we," "us," or "our"), regarding your use of our platform services.
BY ACCESSING OR USING OUR SERVICES, VIEWING DEMO WEBSITES, OR SUBSCRIBING TO OUR PLATFORM, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO BE BOUND BY THESE TERMS. IF YOU DO NOT AGREE TO THESE TERMS, YOU MAY NOT USE OUR SERVICES.
Definitions
"Services" means our platform services, including: (a) Subscription Website Services for professionals hosted on mymirin.com or a custom domain; (b) E-commerce Platform Services with revenue-sharing arrangements; (c) the free website Scorecard and Initial Design; and (d) Done-For-You Website Services.
"Platform" means our proprietary software system accessible at mirin.com, mymirin.com, and related subdomains.
"Scorecard" means the free website scorecard available through our website. The Scorecard provides informational analysis and does not require a credit card, sales call, contract, or Plan subscription.
"Initial Design" means the free initial redesign of your homepage, created through our scorecard-to-design process for your review before you decide whether to subscribe. It is an initial homepage design, not a promise of a completed or launched full website. An Initial Design does not require a credit card, sales call, contract, or Plan subscription. You owe nothing if you decline to proceed.
"Plan" means a month-to-month Subscription Website Services plan offered by us, currently Pro or Business. Pro is for one person at one location. Business is for two or more people or more than one location. Plan features and current pricing are described at mirin.com/pricing.
"Plan Fee" means the monthly price for your Plan as displayed at checkout at the time of your order, locked under the Rate Lock subsection of Section 4 for as long as your Plan subscription remains continuously active.
"Subscription Services" means professionally designed websites built and operated by us, hosted on mymirin.com or your custom domain, and billed monthly in advance through Stripe on a month-to-month basis with no minimum term, as described in Section 4.
"Billing Period" means each monthly cycle of your Plan subscription, beginning on the day your Plan subscription starts and recurring monthly until you cancel. Plans are month-to-month with no minimum term, as described in Section 4.
"Additional Services" means any work performed by us for a customer outside the scope of their original Plan, including design work, technical setup, custom integrations, and other professional services. Additional Services are categorized into the À La Carte Menu (pre-priced flat-rate items) and Hourly Work (custom requests billed at the Hourly Rate), each described in Section 9.
"À La Carte Menu" means our published, pre-priced flat-rate menu of common Additional Services, available at mirin.com/pricing. The À La Carte Menu may be updated from time to time; prices applicable to a given engagement are fixed at the time of your written approval.
"Hourly Rate" means our published per-hour rate for custom Additional Services that do not fit the À La Carte Menu, available at mirin.com/pricing. The Hourly Rate may be updated with thirty (30) days' notice; the rate applicable to a given engagement is fixed at the time of your written approval.
"Estimate" means a written summary of proposed Additional Services, including scope, fixed price (for À La Carte) or hour estimate at the Hourly Rate (for Hourly Work), and expected delivery window, provided by us prior to commencing the work.
"Done-For-You Website Services" means our combined service offering of a free Initial Design followed, only if you choose to keep the website, by a Plan subscription. This is our standard professional website design and ongoing service offering.
"Deliverable" means the completed website we produce for you under a Plan, hosted on our Platform.
"Customer Data" means all data, content, and materials you upload, submit, or create using our Services, including business information, website content, and lead capture data.
"Custom Components" means any code, templates, scripts, third-party integrations, or functionality you upload to or integrate with our Platform.
"Lead Data" means contact information and inquiries submitted by visitors through lead capture forms on your website, which is stored in our database and accessible through your dashboard.
"Agreement" means these Terms together with any Order Forms, Service Agreements, or other documents incorporated by reference.
Service Description
Subscription Website Services
For professionals, we provide:
- Professionally built websites hosted on mymirin.com subdomains or your custom domain
- Custom domain connection and DNS routing support (customer manages DNS settings)
- Lead capture forms with data stored in your dashboard
- Subscription management dashboard for domain and billing settings
- Month-to-month subscription billing through Stripe
E-commerce Platform Services (Revenue-Share Clients)
For select e-commerce clients, we provide:
- Full-featured online stores with component-based customization
- Product catalog management with collections and metafields
- Order processing through third-party payment providers
- Email marketing campaigns and automated sequences
- Analytics and business intelligence tools
Done-For-You Website Services
For clients who want a professionally designed and built website, we provide:
- A free custom homepage Initial Design before you pay anything
- No credit card, sales call, contract, or Plan subscription before you choose to keep the website
- A month-to-month Pro or Business Plan that begins only after you approve the Initial Design and complete checkout
- Plan features and scope as published at mirin.com/pricing and summarized below
- Additional Services for design or technical work outside the page builder, available under the À La Carte Menu or at the Hourly Rate as described in Section 9
- Plan subscriptions are month-to-month with no minimum term, cancelable anytime effective at the end of the current Billing Period
Note: Done-For-You Website Services are professional website design and ongoing service offerings. The Initial Design and the month-to-month Plan subscription terms are detailed in Section 9 (Service Delivery and Subscription).
Service Availability: We will use commercially reasonable efforts to maintain Service availability, but do not guarantee uninterrupted access. Scheduled maintenance will be performed during low-usage periods when possible.
Platform Tools (Subscription and E-commerce Services): For Subscription Website Services and E-commerce Platform Services, we provide website and platform tools. For these self-service offerings, we are NOT providing professional design services, consulting, or advice related to your business operations, licensing, or professional practices. Done-For-You Website Services are a separate offering with their own terms as described above and in Section 9.
Account Registration and Responsibilities
Eligibility: Our Services are designed for business use. You must be at least 18 years old and have legal authority to enter into this Agreement on behalf of yourself or your business.
Account Security: You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. You must notify us immediately at hellomirin.com of any unauthorized use.
Accurate Information: You agree to provide accurate, current, and complete information during registration and subscription, and to update such information as necessary through your account dashboard.
Professional Licensing and Compliance: You are solely responsible for:
- Obtaining and maintaining all necessary business licenses, permits, and professional certifications required for your trade or business
- Ensuring your business practices comply with all applicable federal, state, and local laws and regulations
- Maintaining appropriate business insurance, including general liability and professional liability insurance
- Complying with consumer protection, privacy, and advertising laws in your jurisdiction
- Configuring and maintaining the notices, consent choices, and disclosures required for cookies, analytics, tracking, and third-party services used on your website
- Ensuring all information on your website is accurate, truthful, and not misleading
Lead Data Handling: Lead data collected through your website forms is stored in our database and accessible through your dashboard. You are responsible for complying with all applicable privacy laws regarding your use of this data and for any communications you send to leads.
Analytics, Cookies, and Third-Party Services: If you enable or connect Google Analytics or another analytics, tracking, advertising, or third-party service for your website, you are responsible for determining whether and how that service may be used, providing any required notices and choices, obtaining and recording any required consents, configuring the service lawfully, and complying with the applicable third party's terms and privacy documentation. Mirin's consent-related features are technical controls and do not constitute legal advice or a representation, warranty, or guarantee that your website or use of any third-party service complies with applicable law. As between you and Mirin, you are responsible for the privacy, cookie, tracking, and disclosure practices for your website, except to the extent non-waivable law provides otherwise.
Payment Terms
Subscription Website Services (Plans)
Month-to-Month Subscription: All Plan subscriptions are month-to-month with no minimum term. There is no fixed-length commitment. Your subscription continues from one Billing Period to the next until you cancel as described in Section 10.
When Billing Begins: The Scorecard and Initial Design are free. Plan billing begins only after you approve the Initial Design, choose to keep the website, and complete checkout. Plan fees are billed monthly in advance through Stripe at the start of each Billing Period. By subscribing, you authorize automatic recurring charges to your payment method on file for each Billing Period until you cancel.
Rate Lock: Your monthly Plan fee is locked at the rate at which you subscribed for as long as your subscription remains continuously active. Price changes apply to new or restarted subscriptions, not an active subscription.
Auto-Renewal: Your subscription automatically renews on a month-to-month basis at your locked Plan rate at the start of each Billing Period, until you cancel as described in Section 10. You may cancel at any time, effective at the end of your current Billing Period, with no early-termination fee.
Payment Processing: All payments are processed securely through Stripe. We do not store your complete payment card information.
Failed Payments: If a Plan payment fails, a three-day grace period begins at the time of the failed payment event. Your website remains live during that grace period. If payment is not successfully resolved by the end of the grace period, we will deactivate publication of the website until payment is resolved. A verified successful payment restores publication promptly unless the website is also subject to an effective cancellation, manual suspension, or another restriction under these Terms. This is a service suspension, not deletion or cancellation. Your account and data are retained under Section 10. We may retry payment and reserve the right to pursue collection of amounts that came due for a Billing Period during which the Service was provided.
Refunds: Except where required by applicable law or expressly agreed, Plan Fees are non-refundable and we do not provide refunds or credits for partial months of service. We may make exceptions for extraordinary circumstances. Additional Services fees are non-refundable once the work has been performed, except where the work was not delivered as agreed or applicable law provides a remedy. Nothing in these Terms limits nonwaivable refund or cancellation rights.
Initial Design
Free Build: The Initial Design is free. We do not require a credit card, sales call, contract, or Plan subscription before you receive and review it.
No Obligation to Subscribe: The Initial Design does not commit you to a Plan subscription. If the direction misses, you may ask us to revise it. If you decide not to proceed, you owe nothing.
Referral Credits
Eligibility: Referral credits are available only to active paying full-service Plan customers in good standing, unless we approve another arrangement in writing. Agencies, consultants, and other promotional partners are not included in this customer referral program.
Referred Customer Credit: When a referred customer subscribes to an eligible full-service Plan through a valid referral link, we may apply a one-time credit toward that customer's first Plan invoice.
Referrer Credit: Referrer credits are not earned immediately. A referral reward may become eligible only after the referred customer has remained active and paid the required invoices under the referral program rules then in effect. We may review, approve, deny, void, reverse, revoke, or delay a referral credit if the referred customer refunds, disputes, cancels, fails payment, violates these Terms, or appears to be an invalid or self-referral.
Credit Application: Referral credits are account credits only. They are not cash, are not transferable, and have no cash value. We may apply referral credits over multiple Billing Periods and may limit how much credit applies to any single invoice.
Disclosure: If you share or promote a referral link in a public post, review, article, newsletter, social media post, paid placement, or other endorsement, you must clearly disclose that you may receive account credit if someone signs up through your link. You are responsible for making truthful statements about Mirin and for complying with applicable advertising and endorsement laws.
Program Changes and Abuse: We may change, pause, suspend, or end the referral program at any time, with or without notice. We may also deny, revoke, void, reverse, or claw back credits for abuse, spam, paid advertising that violates our rules, coupon-site promotion, trademark bidding, duplicate accounts, attempts to manipulate attribution, or other conduct that we determine is inconsistent with the purpose of the program. Ending or changing the referral program does not require us to continue offering new credits or to keep any prior program terms available for future referrals.
Additional Services
Separate Billing: Plan Fees do not include Additional Services. Charges for approved Additional Services are billed separately to the payment method on file.
Deposit for Larger Engagements: For Additional Services with a total estimated cost of five hundred US dollars ($500) or more, a fifty percent (50%) deposit is due upon your written approval of the Estimate and the balance is due upon delivery. For Additional Services under five hundred US dollars ($500), full payment is due upon delivery.
Non-Refundable Once Performed: Additional Services fees are non-refundable once the work has been performed, except where the work was not delivered as agreed.
Pricing Modifications
We may modify Plan Fees, the À La Carte Menu, the Hourly Rate, and other fees from time to time. The price displayed to you at checkout at the time you approve a Plan or Additional Services is the binding price for that order. Price modifications apply only to new orders placed after the modification. They do not change pricing for orders already accepted or for active Plan subscriptions, which remain governed by the Rate Lock subsection above.
E-commerce Platform Services (Revenue-Share Clients)
Revenue Sharing: For revenue-share clients, fees are calculated as a percentage of gross transaction volume as specified in your Service Agreement and are due monthly.
Payment Processing: Revenue-share clients are responsible for establishing and maintaining direct relationships with payment processors. We do not process customer payments on your behalf.
Late Payments: Overdue amounts may incur a late fee of 1.5% per month (or the maximum allowed by law, if less). We may suspend Services for accounts more than 30 days overdue.
AI Features and Credits
AI features can help write and edit pages, create components and images, read documents you attach, answer questions about your store, and draft supported store changes. Availability depends on your plan and the feature. Review generated content, code, images, factual claims and proposed changes before using them. Some actions, including creating published content-list entries, can update content that is already visible on your website. Follow the action's description and confirmation controls.
Prices and quotes. Credits measure use of Mirin's AI features. Prices depend on the task, the quality tier and the quoted scope, such as the number of entries, images or sections and the amount of attached reference text. They are not a pass-through of a model provider's token bill. We may substitute models and providers. A substitution does not by itself change the customer price for equivalent quoted work.
Before a priced action runs, Mirin shows its credit price or maximum and reserves those credits. Successfully delivered units are charged at their accepted price. Undelivered units release their reserved credits. A complete set of three takes is one unit; fewer usable takes release that set's hold. Partial batches are charged for delivered entries and images. Previously completed steps, such as reading a request or planning a page, can remain charged when a later step fails or is stopped. Internal provider retries and fallbacks do not add surcharges above the accepted quote.
New prices apply to new quotes, not actions already accepted. If prices change while an editor is open, it must refresh before starting work at the new prices. Your existing credit balance is not reduced simply because a price schedule changes. The current in-product quote controls over illustrative examples in documentation. We will provide any notice or obtain any agreement required by applicable law before a material change takes effect.
Allowances and purchases. Credits are shared by the editors of the website to which they are allocated. Active paid monthly subscriptions receive their allowance each billing cycle, including any monthly credit add-on. Unused credits from that cycle carry into one additional billing cycle only while the paid subscription stays active. They expire at the end of that additional cycle and never roll forward again. Free customers do not receive rollover. Annual subscriptions retain their separately stated allowance rules. Credits with the earliest expiry are used first. A monthly add-on recurs even when you do not use AI; checkout states its amount, proration and effective date. Promotional and manually granted credits retain their separately disclosed conditions.
Monthly credit add-ons. A website on a paid monthly plan can add AI credits each month without changing its plan. The add-on is charged on the same bill as the plan, at the monthly price shown at checkout plus any applicable tax, and renews automatically each billing period until you remove it. You can remove it at any time in Settings, Billing; removal takes effect at the end of the billing period you have already paid for, and no further add-on charges are made after that. Allowance and add-on credits are part of your subscription's service allowance. They have no cash value, cannot be transferred, and are not a gift card, gift certificate or stored value.
Starting or changing a paid plan. When a website starts a paid plan, its first billing cycle begins with that plan's full allowance. Credits used on a demo or on the Free plan do not count against it, and unused free credits do not carry over. When you change plan during a billing cycle, that cycle's allowance changes to the new plan's allowance, and credits already used in the cycle stay counted.
A purchased credit pack is a separate one-time purchase available to eligible accounts. Purchased pack credits have no scheduled expiration, including after cancellation. They are usable only for eligible Mirin services on the allocated website, are not redeemable for cash, and are non-refundable except where applicable law requires a remedy. They do not promise a fixed dollar value or a permanent rate for future actions. Cancellation ends subscription allowance access when the paid subscription ends; it does not erase purchased pack credits. See the AI credit rules. Releasing credits after an unsuccessful action does not extend their original expiry and is distinct from refunding a purchase. Contact [email protected] about billing errors. Nothing in these Terms excludes a refund, redemption or other right that cannot lawfully be excluded.
Inputs and outputs. Submit only information and files you have permission to use and share for the requested processing. You keep your rights in your inputs. To the extent we hold transferable rights in output created specifically for you, we assign those rights to you, excluding our platform, templates and other pre-existing materials, which remain governed by Section 5. Output may be similar to other users' output, may contain third-party material, and may not qualify for copyright protection. We do not promise exclusive rights or clearance of third-party rights. Review permissions, accuracy and suitability before publication.
AI inputs and relevant context are processed by third-party providers as described in our Privacy Policy. Do not submit protected health information, payment credentials, secrets, or information you are not authorized to disclose. AI features are not professional advice or a substitute for human review.
Store operations and reporting. You remain responsible for your catalog, prices, inventory, discounts, customer communications, refund decisions and fulfillment. An authorized account user's confirmation can apply a supported change to live store data. Check the proposed values and affected records before confirming. Sales and analytics reports use the dates, time zone, refund treatment and filters shown in the product. They can differ from payment-processor settlements and are not accounting, tax or financial advice.
Sales Tax
Connecticut Sales Tax: Applicable tax depends on the product or service, customer location and any qualifying exemption or business-use treatment. Taxes required by law are shown in the billing or checkout summary.
Other Jurisdictions: We may collect sales tax, use tax, VAT, or other applicable taxes in other jurisdictions as required by law.
Intellectual Property Rights
Our IP: We retain all rights, title, and interest in and to the Platform, Services, and our proprietary technology, including all code, software, templates, and infrastructure. No license or rights are granted to you except as expressly set forth herein.
Our Trademarks: Mirin™, the Mirin name, and the Mirin logo are trademarks of Trekeffect Incorporated. Nothing in these Terms grants you a right to use them. You may not use them in any way that suggests we sponsor or endorse you, or that is likely to cause confusion, without our prior written permission.
Your Business Content: You retain full ownership of your business content, including business information, photos, descriptions, and any other materials you provide for your website. You grant us a limited, non-exclusive license to host, display, and use your content solely to provide the Services to you.
Done-For-You Website License: For Done-For-You Website Services, you receive a license to use your website during your active Plan subscription. You retain ownership of your business content (text, images, descriptions, and branding elements you provide) at all times. The custom design, layout, and code we create remains our intellectual property and is licensed to you for use only during your active subscription. You acknowledge and agree that:
- The website code and components are designed to function within the Mirin Platform and may not function outside of our system
- We retain ownership of all design, layouts, code, frameworks, templates, reusable design patterns, and technical infrastructure
- We may reuse non-customer-specific design patterns, code structures, layouts, and methodologies in future projects for other customers
- Your business content (text, images, logo, photos, descriptions) remains your property at all times and may be exported by you for use elsewhere
- Upon cancellation or non-renewal, your license to the custom design and code ends, but your business content remains yours
Portfolio Rights: You grant us the right to display your completed website in our portfolio, marketing materials, and case studies. We may identify you as a customer unless you notify us in writing that you prefer to remain anonymous.
Custom Components: You retain ownership of your business content within Custom Components you upload. However, you grant us a perpetual, irrevocable, worldwide license to use, modify, and distribute the code and functional aspects of any Custom Components. We may make the code/functionality available to other customers or incorporate it into our Services, but we will not share your specific business content (text, images, branding).
Feedback: Any suggestions, feedback, or improvements you provide regarding our Services may be used by us without compensation or attribution.
Third-Party Content: You are responsible for ensuring you have the right to use any third-party content (stock photos, fonts, etc.) included on your website and that such use does not infringe on any third-party intellectual property rights.
Copyright Complaints: We respond to notices of claimed copyright infringement as described in our Copyright Policy. We may remove or take offline any material named in a notice that meets the law's requirements, and we end the accounts of customers who infringe repeatedly, in appropriate circumstances.
Customer-Uploaded Code and Third-Party Integrations
IMPORTANT: You are solely responsible for all code, components, scripts, and third-party integrations you upload to or integrate with our Platform.
No Code Review: We do not review, audit, validate, or scan customer-uploaded code for security vulnerabilities, malware, or compliance with any standards. Custom Components are uploaded and executed at your own risk.
Third-Party Services: If you integrate third-party services (such as analytics tools, tracking pixels, payment processors, or other APIs) into your website through Custom Components, you are responsible for:
- Compliance with those third parties' terms of service and privacy policies
- Ensuring any data sharing complies with applicable privacy laws
- Disclosing such integrations to your website visitors as required by law
- Any fees, liabilities, or obligations arising from those integrations
Prohibited Code: You may not upload code that:
- Contains malware, viruses, or other malicious software
- Attempts to access our systems or other customers' data
- Mines cryptocurrency or performs unauthorized computations
- Violates any applicable law or third-party rights
- Could harm our infrastructure, other customers, or website visitors
Removal Rights: We reserve the right to remove any Custom Components that we reasonably believe violate these Terms or pose a security risk, without prior notice.
Prohibited Uses
You may not use our Services to:
- Violate any applicable law or regulation
- Infringe upon or violate the intellectual property or privacy rights of others
- Transmit malicious code, viruses, or other harmful materials
- Attempt to gain unauthorized access to our systems or other user accounts
- Interfere with or disrupt our Services or servers
- Use our Services for any fraudulent or deceptive purpose
- Resell our Services without our written consent
- Reverse engineer, decompile, or disassemble our Platform
- Collect or harvest personal data without appropriate consent
- Send spam or unsolicited communications using lead data
Content on a hosted website: You are responsible for everything published on your website. You may not publish a website that:
- Pretends to be another person, business, bank, government body or service, or uses their name or marks to mislead visitors
- Asks visitors for passwords, card numbers, bank details, identity numbers, one-time codes or the keys to a digital wallet, other than through a payment or sign-in service we provide
- Shows a false security or "verify you are human" check, or sends visitors on to a page that does any of the above
- Promotes a scam, an unlawful scheme, or offers designed to deceive
- Distributes malware or links to software intended to harm a visitor's device
- Shows unlawful content, or sexual content involving anyone under 18
- Exists mainly to manipulate search results or to redirect visitors elsewhere
Reports and removal: Anyone may report a website we host at mirin.com/report-a-website. We may take a website offline, decline to publish it, or close the account behind it, with or without notice, when we reasonably believe it breaks these Terms or puts visitors, other customers or our Services at risk. A free website may be taken offline automatically when several people report it, until a person at Mirin has looked at it. If we take your website offline in error, write to us and we will put it back. Taking a paid website offline for a breach of these Terms does not by itself entitle you to a refund.
Hosting and Custom Domains
Subscription Activation: Upon subscribing, your website will be activated on a mymirin.com subdomain of your choice (subject to availability). You will gain access to your account dashboard to manage your subscription and domain settings.
Custom Domain Connection: You may connect a custom domain to your website at no additional charge. You are responsible for:
- Purchasing and maintaining registration of your custom domain through a domain registrar
- Configuring DNS settings to point your domain to our servers (documentation provided)
- Ensuring your domain remains active and renewed
Website Hosting: Your subscription includes hosting on our shared infrastructure. We do not guarantee specific bandwidth, storage limits, or uptime SLAs for subscription websites. We reserve the right to impose reasonable usage limits to maintain service quality for all customers.
Free Websites
What a free website is. Where we offer it, the Free plan lets you put one website online at an address on mymirin.com without a Plan subscription. A free website carries a "Made with Mirin" credit on every page, which links to our website and includes a way to report the website to us. A free website is shared by its address and is not submitted to search engines. Your own domain, removing the credit and being listed in search are part of a paid Plan. The number of pages and the features included are shown where you choose a plan.
Checks before a free website goes online. Each time you publish a free website, we read its address and its content before it goes online. We may publish it, hold it until a person at Mirin has looked at it, or decline to publish it and tell you what to change. These checks are for the safety of visitors and of our other customers. They are not a review of your content for accuracy, legality or fitness for your purpose, and passing them is not our approval of it.
No commitment to keep it online. The Free plan is provided as it is, without charge and without any commitment about availability, speed or support. We may limit visits to a free website, take offline a free website whose owner has not signed in for 60 days, and change or end the Free plan. If we end the Free plan we will give you notice by email and time to move your website to a paid Plan or to export your content.
Service Delivery and Subscription
This section applies to Done-For-You Website Services.
Initial Design
Request Process: To start, you provide information about your business through our Scorecard or free homepage request. Both entry paths lead to the same free custom homepage build.
No Pre-Approval Charge: We do not require a credit card, sales call, contract, or Plan subscription before you receive and review the Initial Design.
Initial Design Outcome: After receiving your Initial Design, you may ask for a revision, approve it and subscribe to a Plan, or decline to proceed. If you decline, you owe nothing and no Plan begins.
Plan Subscription
Subscription Initiation: To keep the website, you approve the Initial Design and complete checkout for Pro or Business. Your Plan begins at that point. It is month-to-month with no minimum term and is billed monthly in advance as described in Section 4.
Pro: Pro is $99 per month for one person at one location. It includes:
- Unlimited pages
- Your own domain
- 50 monthly AI credits
- Visual editor, no code
- SSL and daily backups
- Contact forms and leads
- Built-in analytics
- 3 seats
- Support in 2 business days
Business: Business starts at $199 per month for two or more people or more than one location. It includes:
- 200 monthly AI credits
- 5 seats
- Staff profile pages
- A hiring page
- Multiple locations
- Advanced SEO setup
- 4x storage and forms
- Support in 1 business day
Plan Fit: The size of your business determines the Plan. If your business sits on the line between Pro and Business, we will tell you which Plan applies before you decide whether to subscribe. The free build is the same either way.
Build Phase
Site Build: Following Plan subscription, we build the full website within the scope of Pro or Business based on the approved Initial Design and the business information you provide.
Scope Confirmation: Any work beyond the published Plan inclusions requires a written Estimate and your approval before the work begins.
Plan Upgrades and Downgrades
Changing Your Plan: You can move between Pro and Business at any time in Settings, Billing. Checkout shows the new monthly price, the prorated difference for the rest of the current Billing Period and your renewal date before you confirm. The new price takes effect immediately and renews automatically each Billing Period until you cancel. The difference is added to your next invoice, or credited to your bill when you move to a lower Plan. Your AI credit allowance for that Billing Period changes as described in the AI Features and Credits section.
Changes in Business Size: If your business changes from one person at one location to two or more people or multiple locations, Business applies, and we may ask you to change Plan. A Plan change does not create a fixed-length commitment.
Ongoing Service and Additional Services
Self-Serve Edits (Included): Your Plan Fee includes unrestricted access to the Mirin page builder, which you may use to edit copy, swap images, update business information, reorder sections, and make other content changes to your published site at any time. These self-serve edits are not subject to Additional Services fees.
À La Carte Work: Work not included in your current Plan, including new custom-designed pages, custom section design, third-party integration setup, custom form logic, theme or style refreshes, full homepage redesigns, domain migrations, and photo direction, is available at the prices published on the À La Carte Menu at mirin.com/pricing. You may request À La Carte work at any time during your Plan. Each request is performed only after you have approved the Estimate.
Hourly Work: Requests that do not fit the À La Carte Menu may be performed at the Hourly Rate, billed in one-hour minimum increments with thirty (30) minute increments thereafter. Hourly Work is performed only after you have approved the Estimate, which includes a not-to-exceed hour cap. Work performed beyond the approved cap requires a fresh Estimate and your fresh approval.
Estimate-First Rule: No Additional Services work begins until you have approved the Estimate in writing (email reply or in-product confirmation both qualify). Estimates expire automatically fourteen (14) days after issuance if not approved. Expired Estimates may be re-issued on request, subject to current pricing.
Right to Decline: We may decline any request for Additional Services that falls outside our standard scope, exceeds our current capacity, or that we determine in good faith we cannot deliver to our quality standard. In such cases we will provide a referral where reasonably possible.
Business Priority: Business includes a page for every person and service, new pages and sections as the business grows, front-of-queue treatment for requests, and priority support within 1 business day.
What Is Not Included: Brand strategy, logo design, photography production, video production, copywriting beyond what is included in the original Plan or an approved À La Carte item, and ongoing marketing services are not part of our Additional Services offering. We will refer such requests to specialist providers where reasonably possible.
Cancellation and Data Retention
Cancellation by You: Your Plan subscription is month-to-month with no minimum term. You may cancel at any time through your account dashboard, with no early-termination fee. Cancellation is effective at the end of your current Billing Period, and you will not be charged for any Billing Period that begins after your cancellation takes effect. You can cancel through the same online dashboard you used to subscribe, and cancellation requires no more steps than signing up did. We do not require you to call, chat, or speak with anyone to cancel.
No Refunds for the Current Billing Period: Because Plan Fees are billed monthly in advance and are non-refundable as described in Section 4, canceling part-way through a Billing Period does not entitle you to a refund of that month's Plan Fee. Your website and account remain active through the end of the Billing Period you have already paid for.
Restarting after cancellation: If your subscription has fully ended, any restart creates a new subscription. A restart is subject to a Plan that is currently available, its current price, a new payment authorization, and the Terms in effect when you restart. We do not guarantee your historic rate, agreement, or Plan availability. We also do not guarantee that a prior site, account configuration, or data can be restored.
Initial Design: The Initial Design is free. There is no payment or ongoing subscription to cancel for the Initial Design itself.
Effect of Cancellation:
- Your website (subdomain and custom domain) will be deactivated at the end of your billing period
- The first 90 days after cancellation are a reactivation period during which you may request a new subscription under the current available offer. Restoration remains subject to the restart terms above
- After the 90-day reactivation period, we will retain your account and data unless you explicitly request deletion, subject to applicable legal or operational retention requirements
Data Deletion Requests: We do not automatically delete customer data after cancellation or after the 90-day reactivation period. You may explicitly request deletion of your account and data. We will process a valid request subject to applicable legal, security, fraud-prevention, backup, and operational retention requirements.
Payment Failure: A failed Plan payment starts a three-day grace period at the time of the failed payment event. The website remains live during the grace period. If payment is not successfully resolved by the end of the third day, we deactivate publication until verified payment is received. Payment recovery restores publication promptly unless an effective cancellation, manual suspension, or another restriction independently applies. Payment suspension does not delete the website, account, or customer data. The 90-day reactivation period applies to cancellation, not to payment suspension, and data remains subject to the retention and deletion-request terms above.
Termination by Us: We may terminate this Agreement immediately for material breach, non-payment, or violation of these Terms. We may also terminate with 30 days' notice without cause.
Disclaimers and Warranties
EXCEPT FOR THE EXPRESS LIMITED WARRANTY PROVIDED FOR DONE-FOR-YOU WEBSITE SERVICES BELOW IN THIS SECTION, THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
Done-For-You Website Services Limited Warranty
For Done-For-You Website Services, we warrant that:
- We will use reasonable professional skill and care in creating your website
- The delivered website will substantially conform to the published description and features of your selected Plan
This limited warranty does not cover issues arising from content you provide, third-party services, or modifications made after delivery.
AI-GENERATED CONTENT DISCLAIMER: Certain features of our Services, including our free website audit tool, use artificial intelligence to generate analysis, recommendations, and other content. AI-generated content is provided for informational purposes only and should not be relied upon as professional, technical, or business advice. AI-generated analysis may contain inaccuracies, may not reflect the most current information, and is not a substitute for consultation with a qualified professional. We do not guarantee the accuracy, completeness, or reliability of any AI-generated content. You acknowledge that you use AI-generated content at your own risk.
BUSINESS ADVICE DISCLAIMER: While we provide professional website design services, we do not provide, and you should not rely on us for:
- Professional advice regarding your trade, business operations, or industry practices
- Legal, accounting, or tax advice
- Guidance on licensing, permitting, or regulatory compliance for your business
- Business consulting or strategic planning services
- Marketing or advertising advice specific to your industry
- Guarantees about business outcomes, lead generation, or revenue
YOU ARE SOLELY RESPONSIBLE FOR:
- Your business operations and professional practices
- The quality and safety of services you provide to your customers
- Obtaining appropriate business and professional liability insurance
- Compliance with all applicable laws, regulations, and licensing requirements
- All content and representations made on your website
- Accuracy of information you provide during the intake process
- All code and third-party integrations you upload to the Platform
We do not warrant that:
- The Services will meet your specific business requirements or revenue expectations
- The Services will be uninterrupted, timely, secure, or error-free
- Any errors in the Services will be corrected within a specific timeframe
- Custom Components you upload will function correctly or securely
- Your website will generate leads, customers, or revenue
Limitation of Liability
TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW: IN NO EVENT SHALL TREKEFFECT INC. BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DATA, BUSINESS OPPORTUNITIES, OR GOODWILL, REGARDLESS OF THE THEORY OF LIABILITY AND EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
Liability Cap for Subscription and E-commerce Services:
FOR SUBSCRIPTION WEBSITE SERVICES AND E-COMMERCE PLATFORM SERVICES, OUR TOTAL LIABILITY SHALL NOT EXCEED THE TOTAL AMOUNT OF FEES YOU PAID TO US IN THE TWO (2) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.
Liability Cap for Done-For-You Website Services:
FOR DONE-FOR-YOU WEBSITE SERVICES, OUR TOTAL LIABILITY SHALL NOT EXCEED THE TOTAL PLAN FEES YOU PAID TO US IN THE TWO (2) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.
Liability Cap for the Free Plan and Unpaid Services:
FOR THE FREE PLAN, THE INITIAL DESIGN, AND ANY OTHER SERVICES YOU DO NOT PAY US FOR, OUR TOTAL LIABILITY SHALL NOT EXCEED ONE HUNDRED U.S. DOLLARS ($100).
These limitations apply regardless of whether the liability is based on contract, tort, strict liability, or any other legal theory.
Indemnification
Your Indemnification Obligations: You agree to defend, indemnify, and hold harmless Trekeffect Incorporated doing business as Mirin and its officers, directors, employees, and agents from and against any claims, damages, obligations, losses, liabilities, costs, or debt, and expenses (including attorney's fees) arising from:
- Your use of the Services
- Your violation of these Terms
- Your Customer Data, business content, or business practices
- Custom Components, code, scripts, or third-party integrations you upload, including any security vulnerabilities, data breaches, privacy violations, malware, or harm to website visitors arising therefrom
- Content, text, images, or materials you provide for your website (including for Done-For-You Website Services)
- Your professional services, work product, or business operations
- Claims by your customers or third parties related to services you provided to them
- Your failure to obtain or maintain proper licensing, permits, or insurance
- Your infringement of any intellectual property or privacy rights of others
- Lead data you collect and your use of such data
- Your violation of any applicable laws or regulations
Clarification for Done-For-You Website Services: For Done-For-You Website Services, we are responsible for the code and design elements we create. You are responsible for the accuracy, legality, and appropriateness of all content, text, images, trademarks, and business information you provide to us during the intake process or otherwise. If a claim arises from content you provided, you are responsible for indemnifying us. If a claim arises solely from a defect in the code or design we created (and not from content you provided), we will not seek indemnification from you for that specific claim.
We will provide you with reasonable notice of any such claim and cooperate with you in the defense thereof.
Governing Law and Dispute Resolution
Governing Law: These Terms shall be governed by and construed in accordance with the laws of the State of Connecticut, without regard to its conflict of law provisions.
Jurisdiction: Any legal action or proceeding arising from or relating to these Terms shall be brought exclusively in the state or federal courts located in Connecticut, and you hereby consent to the personal jurisdiction and venue therein.
Dispute Resolution Process:
- Direct Communication: Contact our legal team first to attempt resolution
- Mediation: If direct communication fails, the parties shall attempt in good faith to resolve the dispute through non-binding mediation in Connecticut before filing suit
- Litigation: Only if mediation fails may either party pursue litigation in the courts specified above
This process does not prevent either party from asking a court for an injunction or other urgent relief, and it does not limit our right to take a website offline or close an account under these Terms.
General Provisions
Entire Agreement: These Terms constitute the entire agreement between you and Trekeffect Incorporated doing business as Mirin regarding the Services and supersede all prior agreements and understandings.
Modifications: We may update these Terms from time to time. We will provide notice of material changes by email or through the Services. Continued use of the Services constitutes acceptance of the modified Terms.
Prior Versions: Customers who purchased Services under prior versions of these Terms are bound by the version of the Terms in effect at the time of their purchase, except as expressly modified by mutual written agreement. Modifications to these Terms apply prospectively to new purchases unless otherwise required by law.
Severability: If any provision of these Terms is found to be unenforceable, the remaining provisions will remain in full force and effect.
Assignment: You may not assign or transfer these Terms without our written consent. We may freely assign these Terms.
Force Majeure: Neither party shall be liable for any failure to perform due to causes beyond its reasonable control, including natural disasters, government actions, or telecommunications failures.
Electronic Communications: You consent to receive communications from us electronically, and such communications satisfy any legal requirement that communications be in writing.
Contact Information
For questions about these Terms of Service, please contact:
Mirin
310R Flanders Rd
Rear Bldg #410
East Lyme, CT 06333
United States
Email: hellomirin.com