Every order email, sent from your own name

Your store sends email at every moment a shopper cares about. When the wine shop takes an order for Bordeaux Rouge 2021, the shopper gets a confirmation right away, a shipping confirmation when the bottle leaves, and a refund confirmation if anything goes wrong. Customers with accounts also get an invite email and a login code when they sign in.

Two more emails go to you and your team instead of the shopper: a new order alert and a low stock alert. You choose who receives those in store settings.

This is the one rule on this page you cannot skip. Each store email is a template with versions, like a page in the builder. You can edit it, save drafts, and keep older versions. But only the published version sends. A template that was never published does not fall back to a default. That email quietly does not go out, and nothing warns the shopper or you.

Make publishing every order email part of your launch, right next to connecting payments and adding products.

Templates are edited in the Email area, the same place you design any email. You drag blocks into the layout: text, buttons, images, and a product details block that fills itself with the items, quantities, and totals from the shopper’s actual order. The wine shop adds its logo at the top, a short thank you, and keeps the product details block in the middle.

Each template also carries its own header settings, so your order confirmation and your refund email can read differently.

Subject

What the shopper sees in their inbox, like Your Coastal Cellars order is confirmed.

Preview text

The short line shown next to the subject before the email is opened.

From name

Who the email appears to be from. Use your store name, not a person the shopper has never met.

Reply-to

Where replies land when a shopper answers the email. Point it at an inbox someone actually reads.

You publish one order confirmation, and it adjusts its “what happens next” line to how the shopper chose to receive their order. A shipping order promises a shipping confirmation with tracking. A pickup order promises a ready-for-pickup email instead. The shopper always knows exactly which email to expect next, and you never maintain two templates.

Out of the box, your emails carry your store’s name but send from the default Mirin sending address. That works fine, and your emails deliver from day one. When you want them to come from your own address, like [email protected], connect your domain through the guided Amazon SES setup in the Email area.

The flow walks you through it. It shows you a few records to add at your domain provider, exactly what to copy and where. Once the records are found, your domain is validated, and you send yourself a test email to confirm everything works before shoppers see it.

Two emails keep your side of the counter informed. A new order notification lands the moment a shopper pays, so nobody refreshes the orders page all day. A low stock alert fires when a product is nearly gone, so the wine shop reorders Bordeaux Rouge 2021 before it sells out. Both are toggles with a shared recipient list, managed in E-commerce, then Settings, then Notifications. The same page holds the customer email toggles, covered in store setup.

The same Email area also holds your marketing tools: broadcasts you write and send, lists of subscribers, and nurture sequences that go out over time. The wine shop might send a monthly new arrivals broadcast from there. Those are a separate thing from the order emails on this page. Order emails go to one shopper because of their order, they send automatically, and they do not depend on marketing consent or lists.