Sell online
Know what your store sends after every order
Every paid order sends the shopper a confirmation and you a new order alert, with nothing to set up. Shipped, pickup and refund emails go out only when your store has a published template for them, so check yours before the first order ships.
On this page
The emails your store sends
You never send order emails by hand. Each one goes out at a moment in the order, from payment to refund. The last column says what happens when your store has no published template of its own for that email.
Thank you for your order!
Your order #1001 has been confirmed and is being prepared.
Order Summary
Ships to
Sam Rivera
48 Pier Street
Anytown, WA 98000
| When it sends | Goes to | Without a store template | |
|---|---|---|---|
| Order confirmation | Payment goes through | The shopper | Mirin sends its built-in confirmation |
| New order alert | Payment goes through | Each address in Send yours to | Mirin sends its built-in alert |
| Shipped, with or without tracking | You fulfill a shipping order | The shopper | Nothing is sent |
| Ready for pickup | You fulfill a pickup order | The shopper | Nothing is sent |
| Refund | You refund an order, in full or in part | The shopper | Nothing is sent |
| Sign in code | A shopper asks to sign in | The shopper | Mirin sends its built-in code email |
Cart reminders, when you turn them on
Recovery emails are off until you turn them on. Then a shopper who types their email at checkout and leaves without paying gets up to three reminders, in your store’s name and look, each with one button back to that exact cart. Read Abandoned checkouts.
Emails that need a store template
Some order emails never go missing. Others send only when your store has a published template for them.
Always sent
With no template of your own, Mirin sends its own built-in version.
- Order confirmation
- New order alert
- Sign in code
Only with a published template
Without one, that email is not sent, and nothing warns you or the shopper.
- Shipped
- Ready for pickup
- Refund
Check before you fulfill your first order
Open Email, then Templates, and choose System emails under Type. Look for your shipped, pickup and refund emails. If one is missing, ask support about adding it, and until then send the shopper their tracking details yourself.
Find your store's emails
Email, then Templates lists every email your website can send. System emails are the ones orders and sign ins set off. Newsletters and sequence emails are your marketing.
Email templates
6 templates| Type | Status | Updated | |
|---|---|---|---|
| Order confirmationOrder #{{ order.number }} confirmed | System email | Published | Sep 123 days ago |
| Order shipped with trackingYour order is on its way | System email | Published | Sep 123 days ago |
| New arrivals for OctoberThree new bottles for cooler nights | Newsletter | Published | Sep 10last week |
| Ready for pickupYour order is ready at the shop | System email | OffNot sent until turned on | Sep 42 weeks ago |
| Refund processedYour refund is on its way | System email | Published | Aug 283 weeks ago |
| Welcome series · Email 1Welcome to the Low Tide list | Sequence email | Published | Aug 204 weeks ago |
- Published
- The email is on and sends when its moment comes.
- Off
- The email is not sent until it is turned on again.
Opening a system email shows what sets it off, such as Sent on order completion.
What the order confirmation says
Mirin’s built-in confirmation has the subject Order #1001 confirmed, with the shopper’s own order number. It thanks the shopper, lists each item with its quantity and price, then the subtotal, shipping, tax, any discount and the total. A shipped order also shows the address it ships to.
When your store has its own confirmation
Its what happens next line can follow the delivery method the shopper chose:
- A shipped order
- You’ll receive a shipping confirmation email with tracking information once your order is on its way.
- A pickup order
- We’ll email you as soon as your order is ready for pickup.
Who the emails come from
A shopper should recognise the sender before they open it.
- The name in the inbox
- Store emails use your store name as the sender name, so a shopper sees your shop. Change the name under Website settings, then Store.
- How they are sent
- Order emails go through Mirin’s email service, so they deliver from the day your store opens. You do not connect anything first.
Sign in codes use your own connection
Customer sign in codes send through your own email connection under Website settings, then Email, once its checks pass. Email marketing covers connecting it.
Alerts for you and your team
Every paid order sends a new order alert to each address in Send yours to, while New order to you is on. The alert names the order, the customer and their email, how many items they bought and the total.
Website settings
Low Tide Wine Co.Store
What your store is called, where it sells and what it is connected to.
Notifications
What customers hear from the store, and what you hear.
Sent the moment an order is paid.
Sent when an order is fulfilled, with tracking when there is any.
Every order, as it comes in.
When a tracked product drops to its last few.
Such as your own and a shared shop inbox. With the list empty, no alert is sent.
Order emails are not marketing emails
Order emails
They go to one shopper because of their own order.
- They send on their own.
- Nothing is planned or scheduled by you.
Newsletters and sequences
They go to the people on your lists.
- They are planned by you.
- They live in Email too.
Email marketing covers newsletters and sequences.