Sell online
Sell online from the site you already have
A Mirin store is part of your website. You add products and take orders in the dashboard, shoppers buy on your own pages, and payments go to your Stripe account. This guide maps where everything lives and the order to set it up.
On this page
Who can sell online
Selling online is part of the Enterprise plan. When it is on for your website, Orders, Products, Customers and Discounts appear in the sidebar and Sales appears under Insights. When it is not, those stay out of your way.
- On the Enterprise plan
- Selling online is part of Enterprise. Orders, Products, Customers and Discounts are already in your sidebar, ready for you to create the store.
- Already have a store
- Your website keeps it, with every product, order and customer.
- Want to start selling
- Talk to Mirin through support or your Mirin contact, and we will set selling up for your website with you.
Where selling lives
Everything you need to sell sits in one dashboard beside your pages. Four rows in the sidebar hold six places, each with its own guide. Collections and Inventory open beneath Products.
Low Tide Wine Co.
Orders
No orders yet
When someone checks out on your website, the order lands here with its payment, fulfilment and delivery details. Add products and publish a page that sells them to take the first one.
Learn how orders work- Orders
- Every order with its payment, fulfilment and delivery details.
- Products
- What you sell, with prices, photos and stock.
- Collections
- Groups of products a page shows together, chosen by hand or filled by a rule.
- Inventory
- Stock counts for tracked products, with every change and its reason.
- Customers
- Everyone who buys, with their orders. Subscriptions sit beneath Customers.
- Discounts
- Codes shoppers type at checkout and offers that apply on their own.
How the store is doing lives with your other reports under Insights, then Sales: sales, orders, your best sellers and who buys. Sales insights explains each number.
Your dashboard and your storefront
A store has two halves. You run it in the dashboard, and shoppers buy on your storefront, which is simply the pages of your own website.
The dashboard
Where you run the store.
- Add a bottle, set its price and count its stock.
- Take orders, and look after customers and discounts.
- Set the store up under Website settings, then Store.
Your storefront
Where shoppers buy.
- The pages of your own website, published like any other page.
- Store pages read your catalog when a shopper opens them.
- A new product or price reaches every page that shows it.
Your storefront covers those pages, the cart and checkout.
The setup path, in order
Follow these steps in order to go from an empty store to a first order. Each has its own guide.
- Set up the storeCreate it, then connect Stripe.
- Add what you sellProducts, collections and stock.
- Publish the pagesIncluding checkout.
- Take the orderIt lands in Orders.
The eight steps below fill in that shape, and you can stop after any of them and come back.
- Create the store and connect Stripe. Store setup
- Add products with prices, photos and stock. Products
- Group them into collections the way shoppers browse. Collections
- Set stock levels so you never sell a bottle you do not have. Inventory
- Decide how orders reach people: shipping, local delivery or pickup. Shipping and delivery
- Create a welcome code or an automatic offer if you want one. Discounts
- Check which emails your store sends before the first order ships. Store emails
- Publish the pages shoppers buy from, including checkout. Your storefront
The store's settings
The store’s configuration lives with the rest of your website’s settings. Open Website settings, then Store.
- General
- The store name and currency, Stripe and Shopify, tax, policies, alerts and support.
- Shipping
- Shipping rates, delivery methods and carriers.
- Custom data
- Extra fields for products, collections, customers and orders.
- Search & filters
- What stays hidden, the sort orders and the filters shoppers use.
Looking for Sync?
Sync is no longer a page under Store. What came in from Shopify, Square, Wix or BigCommerce, when, and how often it comes in again all sit in that connection’s row under Website settings, then Connectors. Keep a connected store up to date shows the row.
Running the store day to day
Once you are live, most orders take a minute of your time.
- A shopper pays. They get an order confirmation, and each address in your alert list gets a new order alert.
- The order appears in Orders. It shows the payment, what to send and where it goes.
- You pack it and mark it fulfilled. Add tracking if you have it. Refunds start from the same order.
- At the end of the week, open Insights, then Sales. See what sold and what to reorder.
Whether the shopper hears about shipping and refunds depends on your store’s templates, so read Store emails before the first order ships.
Already selling on Shopify?
You do not retype your catalog. Connect Shopify under Website settings, then Store, and your products, collections and custom fields come across and stay in sync.
- Connect ShopifyWebsite settings, then Store.
- Your catalog comes acrossProducts, collections and custom fields.
- It stays in syncKeep selling there while you build.
- Migrate when Mirin is homeSyncing then stops for good.
Keep selling there while you build the new storefront, and migrate when Mirin becomes home. Bring in a Shopify catalog walks through it.
Search across your site
The search box on your site can find pages, products, collections and events together. Events are the upcoming entries of your Events list in Custom data, shown with their date and a short summary; past and draft events never appear. Open Website settings, then Global search, to choose what it finds.
Website settings
Low Tide Wine Co.Global search4 of 4 sources on
What shoppers find when they search your store, in what order, and how much of it.
Sources
Turn a source on to include it. The order here is the order shoppers see the groups.
Published pages from the page builder.
Shown to shoppers under this name.
Products in your store, through the store search.
Shown to shoppers under this name.
Product collections in your store.
Shown to shoppers under this name.
Upcoming events from your Events list, with their date.
Shown to shoppers under this name.
Results
Each source on returns up to this many hits for a search. 1 to 50.
Preview
The same rules as the live store, run against your unsaved changes.
- Sources
- Turn Pages, Products, Collections or Events on or off, rename the group shoppers see, and move groups up or down. The order here is the order shoppers see.
- Results per source
- How many hits each source returns for one search, from 1 to 50.
- Preview
- Runs a search with the same rules as the live store, using your unsaved changes.
Changes wait for Save. With every source off, the page says Turn on at least one source, or shoppers will find nothing. What product search hides and how it matches words is set in Search and filters.
When the store grows
Two things worth knowing about before you need them.
- Subscriptions
- Sell on a schedule, like a monthly wine club. Turn on subscriptions from a product’s purchase options, then find them beside Customers.
- Custom data
- Add your own fields, like a wine’s grape or region, to products, collections, customers and orders.
Common questions
- How do I start selling online?
- Selling online is part of the Enterprise plan. Talk to Mirin through support or your Mirin contact, and we will turn selling on for your website. Orders, Products, Customers and Discounts then appear in your sidebar, and you create the store from any of them.
- Do shoppers leave my website to buy?
- No. Collection pages, product pages, search, the cart and checkout all run on pages you publish on your own site.
- Where does the money go?
- Shoppers pay by card through the Stripe account you connect, so each sale is paid into that account.
- Do I need a Shopify store?
- No. Connect Shopify only if you already sell there and want your catalog brought across. Starting fresh, you add products in Mirin instead.
- What has to exist before I can take a payment?
- A store with Stripe connected, and a published page at /checkout. Until a checkout page exists, that address shows a page not found and shoppers cannot pay.