Your store, handled
Sell directly from your Mirin site with a complete online store. Products, collections, checkout, discounts, orders, emails, and analytics all live in one place. By the end of this section you will have a store set up, published, and taking real orders.
This page is the map. It shows you what you are building, the order to build it in, and where every guide lives. Throughout these docs we follow one running example, a small coastal wine shop, from empty store to first sale.
What you get
Selling online with Mirin is not a bolted on plugin. It is a complete store that lives on the site you already have. Say you run a small coastal wine shop. Your shoppers browse your bottles, add them to a cart, and check out without ever leaving your site. You run all of it from one admin.
Products and collections
Your full catalog, organized the way shoppers browse.
Checkout and payments
A secure checkout on your own site, paid out through your Stripe account.
Discounts
Codes and automatic offers, like WELCOME10 for first orders.
Order management
Every order in one place, from payment to fulfillment to refunds.
Store emails
Order confirmations, shipping updates, and refund emails in your voice.
Analytics
Sales, orders, average order value, and your top products.
The two halves of your store
Every Mirin store has two halves. The storefront is what your shoppers see. You build it in the page builder with store blocks like product grids, collection pages, and the cart. The E-commerce admin is where you run the business. Add a bottle of Bordeaux Rouge 2021 in the admin, set its price and stock, and it shows up on your storefront ready to buy.
Where you run the store
What shoppers buy from
This guide section covers both halves. The admin pages teach you how to run the store. The storefront page teaches you how to put your products in front of shoppers.
The setup path, in order
Follow these eight steps in order and you will go from an empty store to your first live order. Each step has its own guide. Most owners finish the whole path in an afternoon.
- 1
Create your store and connect payments. Name the store, set your currency, and connect your Stripe account so you can get paid. Store setup→
- 2
Add products. Create each product with photos, a price, and a description, like Bordeaux Rouge 2021 at $34. Products→
- 3
Organize collections. Group products the way shoppers browse, like Bordeaux, Under $30, and Staff Picks. Collections→
- 4
Set stock levels. Tell Mirin how many of each bottle you have so you never sell what you do not hold. Inventory→
- 5
Configure shipping, delivery, and pickup. Decide how orders reach shoppers, from flat rate shipping to local delivery and in store pickup. Shipping and delivery→
- 6
Create discounts. Set up offers like a WELCOME10 code for first orders or free shipping over $50. Discounts→
- 7
Publish your store emails. Review and publish the order confirmation and shipping emails. Order emails only send once their template is published, so this step is not optional. Store emails→
- 8
Put products on your pages and go live. Add product grids, collections, and the cart to your site in the page builder, then publish. Storefront→
A map of the E-commerce menu
In your dashboard, open E-commerce in the main sidebar. A store menu appears with everything below. Here is what each item does and where to read more.
- Orders →
- Every order with its payment and fulfillment status. Fulfill, refund, cancel, and archive from here.
- Catalog →
- Your products with pricing and variants, the collections that group them, and stock by location.
- Customers →
- Everyone who has bought from you or made an account, plus any recurring subscriptions.
- Discounts →
- Discount codes shoppers enter at checkout and automatic offers that apply on their own.
- Analytics →
- Sales, orders, average order value, conversion, and top products, with reports you can export.
- Settings →
- Store details, payments, tax, notifications, custom product fields, storefront filters, and catalog sync.
Products, Collections, Inventory
All customers, Subscriptions
General, Custom data, Search & filters, Sync
Two advanced items, Sales channels and Markets, appear as your store grows. They are covered briefly at the end of this page.
Running the store day to day
Once you are live, the rhythm is simple. A shopper buys two bottles of Riesling. You get an email alert, the order appears in Orders as unfulfilled, and stock is set aside automatically. When you pack the box, you mark it fulfilled with a tracking number and Mirin emails the shopper their shipping confirmation.
Refunds work the same way. Issue a full or partial refund from the order and the money goes back through your payment provider with a refund email to the shopper. At the end of the week, open Analytics to see what sold, what your average order was worth, and which bottles to reorder.
Already selling somewhere else?
If your catalog already lives in Shopify, WooCommerce, or Magento, you do not retype it. Connect your existing platform in Store setup and Mirin pulls in your products, collections, and custom fields, then keeps them in sync. Your wine shop can keep selling where it does today while you build the new storefront.
What you grow into
None of these are needed for launch. They are here so you know the ceiling is high when your store gets there.
- Subscriptions
- Sell on a schedule, like a monthly Staff Picks wine club. Shoppers subscribe once and billing repeats automatically. Covered with Customers.
- Sales channels
- Choose where each product is available, so a cellar exclusive can live on one channel without appearing everywhere.
- Markets and catalogs
- Sell into regions with their own currency and pricing, using price lists that adjust or override your base prices.
The payoff. Your website and your store stop being two separate things to maintain. The site that tells your story is the site that takes the order, sends the confirmation, and shows you what sold. One login, one place, and a checkout that belongs to you.