Analytics

Website Analytics

See which pages and actions earn attention, then connect your own Google Analytics 4 property for traffic and contact form conversion reporting that respects visitor consent.

Analytics tracks activity on live pages. It works the same whether your page was created in the dashboard or built locally and pushed to the cloud.

Overview

Published pages track visitor interactions when analytics consent allows it. When someone clicks a button or link, Mirin records the event and displays the data in your analytics dashboard.

Counts can be lower than raw traffic when visitors choose essential cookies or use Global Privacy Control. Keep your published site's privacy and cookie notices aligned with how you use analytics. Mirin's consent controls do not replace your legal obligations.

Automatic Tracking

Buttons and links on published pages are tracked when visitor consent allows analytics.

Built-in Dashboard

View click metrics, trends, and top performers directly in your Mirin dashboard.

Consent Aware

Hosted analytics follows the visitor choice in Mirin’s cookie consent component and stays off when the browser exposes Global Privacy Control.

CTA Performance

See which call-to-action buttons get the most clicks and which pages drive engagement.

What Gets Tracked

Click tracking is built into published pages. Visitor preferences, browser privacy signals, and regional consent rules can prevent an event from being recorded.

Tracked Elements

Buttons

Button elements are tracked when clicked if analytics is allowed for that visitor.

Links

Link elements are tracked when clicked if analytics is allowed for that visitor.

Data Collected Per Click

These fields are collected only for visits where analytics is allowed.

Which element was clickedWhich page it was onDevice type (desktop, tablet, mobile)Browser informationTimestamp of the clickUnique visitor identifier

Dashboard

Access your analytics from the Analytics page in your Mirin dashboard. Data is displayed visually after published pages receive consented activity.

Summary Cards

At the top of your dashboard, you will see four summary cards:

Total Clicks

Cumulative count of all tracked clicks with period-over-period change.

Unique Users

Count of distinct visitors who clicked on elements.

Active Pages

Number of pages that have received tracked clicks.

Top CTA

The highest-performing call-to-action by click count.

Reports

Click Trends Chart

Visual chart showing clicks and unique users over time. See daily trends and identify patterns.

Top Performers

Ranked list of your most-clicked buttons and links with click counts and unique user data.

Pages Table

Sortable table showing click metrics per page. Sort by clicks or unique users to find top-performing pages.

Date Range Filtering

Filter your analytics data by selecting a time period:

Last 7 daysLast 14 daysLast 30 daysLast 90 days

Connect Google Analytics 4

Connect your own GA4 web stream to understand visits and successful contact forms in the Google Analytics account you already use. Mirin accepts only a measurement ID. It never accepts custom tracking code or arbitrary scripts.

Visitor choice

Analytics consent is allowed

Your GA4 property

The Google tag loads

Successful form

generate_lead is recorded

Connect your measurement ID

  1. 1. In Google Analytics, open the web data stream for this website.
  2. 2. Copy the measurement ID that begins with G.
  3. 3. In Mirin, open Settings, then Analytics.
  4. 4. Paste the ID into the Google Analytics 4 card and connect it.

Before connecting GA4, make sure your published site includes a cookie consent banner and a current privacy notice. In the page builder, open Site Design and enable Cookie consent banner to configure Mirin’s platform-owned banner for that site. Existing live sites stay unchanged until you enable it for them.

Consent comes first

Where the Site Design cookie consent banner is enabled, its Tracking default controls whether hosted analytics and GA4 start before a visitor chooses. Consent first waits for approval. Notice and opt-out starts analytics unless the visitor declines. Full-width banners match the site’s main content container by default; use a width override only when you want a different measure. Add a Cookie preferences link to your site footer with the simple #cookie-preferences URL so visitors can reopen the same choices. A browser Global Privacy Control signal keeps hosted analytics off.

Contact form conversions without submitted details

After a hosted contact form succeeds, Mirin sends the recommended GA4 event generate_lead. The event contains only a fixed form source label. It does not contain submitted names, email addresses, phone numbers, messages, free text, or field values.

Sent to GA4

The generate_lead event and a fixed hosted contact form source.

Never sent to GA4

Submitted values, personal information, email, phone, and message text.

The cookie consent component is a technical control, not legal advice or a compliance certification. You are responsible for your privacy and cookie notices, the analytics services you choose, and the laws that apply to your business. Consider reviewing your configuration with qualified privacy counsel. Preview pages do not load customer GA4 or record form conversions.