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Every report reads the same days
Insights is the one place to see how your website is doing. Choose the dates once, and Overview, Website, Email and Chat all read the same days in your website’s own time zone.
On this page
Start on the Overview
Open Insights in the navigation. The Overview gives each report a lane with three headline figures, each judged against the period of equal length before it.
Overview
Aug 17, 2026 to Sep 15, 2026Website
Chat
Average first response 1m 22s.
Rates count the emails sent in this period, whenever they were opened.
Choose Open Website, Open Chat or Open Email to read the full report.
- Website
- Page views, visitors, tracked clicks and sessions. Below them sit one trend you can switch between metrics, Pages, Tracked actions, and a Details breakdown of devices, traffic sources and engagement.
- Chat
- People who chatted, messages received, conversations started and the average first response, with a daily trend you can switch.
- Sent, delivered, opened and clicked for the emails sent in the period, how each system email and sequence step did, and what kept email from landing. It appears when Email is on for your website.
- Sales
- Sales, orders and average order, with Products and Customers as views of the same report. It appears once selling is on. Until your store exists, its lane offers Set up your store.
Old report links still work
Links to the former Analytics report, the store’s performance report and the email analytics page now open the matching report under Insights.
Try it with your own website
- Open Insights, then Website. Select the date button, choose Last 7 days, then Apply dates.
- Switch the trend. In Activity over time, choose Tracked clicks to see each day’s interactions.
- Find your busiest page. In Pages, sort by Clicks or Click sessions. Select a page to open the live page in a new tab.
- See what people clicked. Open Tracked actions. On page shows where an action appeared, and Leads to shows where it goes.
- Follow the same days. Open Chat or Email. Last 7 days is already chosen there too.
Choose the dates and time zone
Every report reads the same period in the same reporting time zone, both chosen in the header. A number on Website and a number on Email always describe the same days.
Website
Sep 9, 2026 to Sep 15, 2026Activity over time
Daily totals for the selected dates. UTC.
View daily values
| Date | Page views |
|---|---|
| 2026-09-09 | 185 |
| 2026-09-10 | 195 |
| 2026-09-11 | 163 |
| 2026-09-12 | 118 |
| 2026-09-13 | 112 |
| 2026-09-14 | 181 |
| 2026-09-15 | 159 |
Today in UTC is Sep 15, 2026. The report reads 7 days, both dates included, and compares them with the 7 days before.
It can end no later than today.
Last 7, 14, 30 or 90 days.
Every daily total, comparison and Today uses it.
- Select the date button in the report header. It names the period you are reading, such as Last 30 days.
- Choose a preset or your own dates. Pick Last 7, 14, 30 or 90 days, type dates as month/day/year, such as 09/12/2026, or pick them on the calendar.
- Check the day count, then choose Apply dates. Presets wait for Apply dates too. Cancel or Escape keeps the dates you had.
How the period behaves
- One period everywhere
- The dates follow you between reports and stay with each website while the app is open. A preset keeps its meaning, so Last 30 days tomorrow still ends on that day.
- Both dates count
- A period includes its first and last day. The line under the report name always shows the exact dates.
- How far back
- Custom dates can start up to 365 days ago and end no later than today. The picker says why when it will not apply a date.
- Reporting time zone
- Choose the globe button to set one time zone for the website, so teammates everywhere see the same numbers.
Until you save a time zone
If your website has a store with a time zone set, every report reads in your store’s time zone, and the dialog says so and starts on that zone. Otherwise the website reads in UTC and the dialog suggests your browser’s zone. Saving a zone recalculates every report in it. Daylight saving is handled for you.
Read the numbers
Select the information button beside a figure to see what it counts and the exact dates it is compared with.
- Comparisons
- A change compares the preceding period of equal length. Arrows show direction, not whether a change is good.
- Visitors and sessions
- Visitors are distinct visitor identifiers, and sessions are distinct browsing sessions. Neither is a count of identified people.
- Click sessions
- A session with several clicks on one page counts once for that page. Adding page rows together does not give a site total.
- Email rates
- Opened and clicked count the emails sent in the period, whenever they were opened. Rates for an email with fewer than twenty sends print muted.
- Unavailable
- A missing measurement reads Unavailable, while a recorded zero stays zero.
- Refresh figures
- The refresh button asks for the same dates again. If that fails, the previous result stays on screen and says so.
No comparison means the earlier period has no usable baseline. A few opens can swing a small number, which is why rates under twenty sends print muted. If one report fails to load, the others stay visible and the failed one offers Retry.
No activity yet?
An empty period reads No activity in this period. Pages appear after visitors allow analytics and browse or click. Try another period, or choose View pages to check what is live.
Common questions
- Why are my numbers lower than my raw traffic?
- Visitors who choose Essential only, and browsers that send Global Privacy Control, stay out of every report.
- Do all the reports show the same dates?
- Yes. The period and the reporting time zone are chosen once in the header, and Overview, Website, Email and Chat all read the same days.
- What does Unavailable mean?
- A measurement that is missing reads Unavailable, while a recorded zero stays zero.
- How far back can a report look?
- Custom dates can start up to 365 days ago and end no later than today.
Sales has its own guide in Sales insights. Email rates are explained in Email marketing, and chat figures in Website chat.
What gets tracked
Published pages record page views and clicks whenever a visitor’s consent allows analytics. There is nothing to install or turn on.
Reformer pilates
Strength that starts slow.
Small classes, patient instructors and a window on the water.
Most-clicked tracked actions. Each row shows its page and destination.
No tracked actions for these dates.
Click a button or link on the sample page.
What each click records
- The action’s label, and whether it is a link or a button.
- The page it was on.
- Where it leads, when it leads somewhere.
- The device type: desktop, tablet or mobile.
- A browsing session identifier, so clicks from one visit group together.
What counts as a click
Buttons, links and anything marked as a button or link all count. A link that jumps to another spot on the same page does not. Page views also note the site a visitor came from, which is how Traffic sources sorts visits into organic, direct, social and referral.
Counts can be lower than your raw traffic
Visitors who choose Essential only, and browsers that send Global Privacy Control, stay out of every report. Keep your privacy notice in line with how you use analytics.
Connect Google Analytics 4
Send visits to the Google Analytics account you already use. Mirin accepts only a measurement ID and adds Google’s tag to your published pages for you.
Website settings
Salt & Stone PilatesAnalytics
Send visits to your own Google Analytics property, and prove to Google that this website is yours.
Google Analytics 4
Mirin loads GA4 only after a visitor accepts analytics cookies, so consent is handled for you.
From your GA4 web data stream. It begins with G-. See the setup guide
Paste the ID and save to start sending visits.
Google Search Console
Verify that this website is yours, so you can add it to Search Console and see what people search to find you.
In Search Console, add your website address as a URL prefix property, choose HTML tag, and paste the tag here. How it works
Paste the tag and save. Mirin adds it to every published page.
- Copy your measurement ID. In Google Analytics, open the web data stream for your website. The ID begins with G-.
- Open Website settings, then Analytics in Mirin.
- Paste it into Measurement ID and choose Save. The section shows Connected, and Disconnect appears beside the ID.
Consent comes first
GA4 follows the same consent check as Mirin’s own analytics. In the editor’s Site Design, open Cookie banner, turn on Show cookie consent banner, and pick a Tracking default. The banner’s standard sentence is short, so it sits on one line on a computer. If you write your own under Message and buttons, the panel tells you whether it still fits on one line.
- Consent first
- Mirin’s analytics and GA4 wait until the visitor chooses Accept analytics.
- Notice and opt-out
- Mirin’s analytics and GA4 start right away, and stop if the visitor chooses Essential only.
- Global Privacy Control
- A browser that sends this signal keeps analytics and GA4 off, whatever the banner says.
- Cookie preferences
- Link to #cookie-preferences from your footer, and visitors can reopen the banner to change their choice.
Form conversions without submitted details
When a form on your published site is sent, Mirin gives GA4 the recommended generate_lead event with a fixed form_source of hosted_contact_form. Names, email addresses, phone numbers, messages and every other field stay out of it.
A technical control, not legal advice
The banner and its settings help you respect each visitor’s choice. You remain responsible for your privacy notice, the analytics services you use, and the laws that apply to your business.
Verify your website in Google Search Console
Search Console shows what people searched on Google before they found you. Google first asks you to prove the website is yours. For a website Mirin hosts, paste Google’s HTML tag under Website settings, then Analytics, in the same picture as GA4 above.
- Add your website in Search Console. Choose URL prefix and type your website’s address, such as https://saltandstonepilates.com.
- Choose HTML tag and copy the tag. It starts
<meta name="google-site-verification". - Paste it into Verification tag under Website settings, then Analytics, and choose Save. The section shows Added.
- Press Verify in Search Console. Google reads the tag from your home page and confirms the website is yours.
- Every published page
- Mirin prints the tag on every published page, on your Mirin address and on your own domain. Previews in the editor never carry it.
- Only the code is kept
- Paste the whole tag or just the code between the quotes after content=. Mirin keeps the code and refuses a tag from any other service.
- Keep it there
- Google checks again from time to time, so leave the tag in place. Remove takes it off every page.
Once Google has verified it, connect Google Search Console in Connectors and choose the website, and the AI chat can answer what people search to find you.
See your Google Analytics history
Mirin counts visits from the day your site goes live on it, so a business that moved here starts at zero. Connect Google Analytics in Connectors and choose your property, and Insights, Website shows Your Google Analytics history: visitors each month for the past year from that property.
- One bar a month. Visitors from your Google Analytics property, with visits and page views under View monthly values.
- Beside Mirin, not added in. Google counts visitors its own way, so its months sit next to Mirin’s numbers rather than being mixed into them. They are read from Google and kept for a day.