Reformer pilates studio in Northeast Minneapolis, Minnesota
Northside Reformer Club.
A pilates studio website.
A gym poster of a homepage for a reformer pilates studio: edge to edge lowercase type, a color blocked weekly timetable and passes drawn as ticket stubs. It is online at northside-reformer.mymirin.com.
An example made by Mirin. The business is invented.

This is the whole website. Scroll inside the window to read it.
What this website gets right.
The whole week fits in one color blocked grid, so a visitor finds a 6:15 Strength or a Sunday Restore in a glance, and on a phone the same table regroups into a day by day board.
Prices are the loudest thing in the passes section: three ticket stubs at $32, $270 and $219 with the per class math and the expiry printed on the stub.
It answers a first timer before they ask: come ten minutes early, grip socks are $14 at the desk, start with Foundations, and the first class is free with a four field form.
What it is made of.
- Colors
- Paper
- Ink
- Cobalt
- Chalk pink
- White
- Type
- Outfit for headings. Mulish for reading.
- Sections
- Header, Hero, Classes, Timetable, Passes, Teachers, New here, Questions, Find us, Footer.
- Icons
- Four geometric symbols, one for each class.