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Reformer pilates studio in Northeast Minneapolis, Minnesota

Northside Reformer Club.
A pilates studio website.

A gym poster of a homepage for a reformer pilates studio: edge to edge lowercase type, a color blocked weekly timetable and passes drawn as ticket stubs. It is online at northside-reformer.mymirin.com.

An example made by Mirin. The business is invented.

northside-reformer.mymirin.com
The first screen of the Northside Reformer Club website. Reformer pilates studio in Northeast Minneapolis, Minnesota.

This is the whole website. Scroll inside the window to read it.

What this website gets right.

  • The whole week fits in one color blocked grid, so a visitor finds a 6:15 Strength or a Sunday Restore in a glance, and on a phone the same table regroups into a day by day board.

  • Prices are the loudest thing in the passes section: three ticket stubs at $32, $270 and $219 with the per class math and the expiry printed on the stub.

  • It answers a first timer before they ask: come ten minutes early, grip socks are $14 at the desk, start with Foundations, and the first class is free with a four field form.

What it is made of.

Colors
  • Paper
  • Ink
  • Cobalt
  • Chalk pink
  • White
Type
Outfit for headings. Mulish for reading.
Sections
Header, Hero, Classes, Timetable, Passes, Teachers, New here, Questions, Find us, Footer.
Icons
Four geometric symbols, one for each class.