A med spa website costs one of four ways in 2026. A DIY builder runs $16 to $49 a month and you build it yourself. A marketing bundle like PatientGain runs $999 to $1,999 a month. A medical design agency charges $4,000 to $8,000 or more, once. A done-for-you service like Mirin is $199 a month with the build, hosting, and every edit included.
That is the whole answer. Everything below is why the quotes you are collecting land so far apart.
The spread is not about pages or polish. It is about who does the work, who keeps doing it when your menu changes, and how much of your revenue the vendor thinks it can price against.
Before you spend a dollar, find out if your current site is the problem. Run it through the free Mirin scorecard. Sixty seconds, no signup.
Four ways to get a med spa website
What a med spa website should actually cost
Here are the four real options, with 2026 market rates, in one table.
Every number links to a source you can check, not a sales figure.
| Option | Price | Who builds it | Who keeps it updated |
|---|---|---|---|
| DIY builder (Wix, Squarespace) | $16 to $49 per month | You | You, between patients |
| Med spa marketing bundle | $999 to $1,999 per month | A marketing vendor | The vendor, inside a big retainer |
| Medical design agency | $4,000 to $8,000+ one time | A hired agency | You, or pay again |
| Done-for-you (Mirin) | $199 per month | Mirin | Mirin, included |
Squarespace starts at $16 a month. That is the cheapest sticker in the table. It is also the option where you are the web designer now, after close, editing service pages instead of going home.
At the agency end, small medical practices typically spend $4,000 to $8,000 on website design in 2026, with custom and multi location builds running $8,000 to $20,000 or more. Med spa specialist agencies price above that. Intrepy, one of the better known medical design shops, says its med spa website work starts at $7,500 and goes up from there.
Why med spa agencies charge medical prices
Med spa website quotes are high because med spa revenue is high, and every vendor selling to you knows it.
The average medical spa now brings in $1,398,833 a year, and the industry grew from 8,899 locations in 2022 to 10,488 in 2023, according to the American Med Spa Association's State of the Industry report.
"After robust growth and rebound after the pandemic, the industry continues to thrive and shows no signs of stopping anytime soon," said Alex Thiersch, AmSpa's founder and CEO, in the report announcement.
A growing industry full of seven figure businesses attracts vendors who price against your revenue, not against the work. That is how a website becomes a $1,999 a month line item. PatientGain, a large med spa marketing vendor, bundles its websites into packages at $999 to $1,999 a month, or $8,000 as a one time build.
Some of those bundles include real services. Ads management, CRM software, texting tools. If you want all of that from one vendor, the math can work. But be honest about what you are buying. The website inside a $1,999 bundle is a fraction of the invoice, and you cannot unbundle it later without starting over.
What patients actually check before they book
Your website has one job: survive the comparison shop.
Nobody books a consult at the first med spa they find. They open three tabs, and they are looking for the same things in each one. What the treatment costs, who is holding the needle, and how fast they can get in.
The three tab comparison every patient runs
Across the med spa homepages we have built at Mirin this year, the change that moved consult requests was never a glossier gallery. It was putting treatment pricing, the provider's credentials, and the booking button on the first screen, because the visitor comparing three med spas assumes a hidden price is the highest one.
That is the test to run on every quote you collect. Not "is this design beautiful," but "does this page answer the three questions a comparison shopper is silently asking." A $7,500 site that hides the Botox price loses to a $199 a month site that states it.
See what your current site says to a patient comparing three med spas.
Send Mirin your site. We grade the things that actually fill a schedule, pricing clarity, provider trust, the booking step, and tell you what to fix first.
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The hidden cost: a med spa website is never finished
The build price is the part every vendor quotes. The upkeep is the part that decides what you actually pay.
A med spa website changes more than almost any other small business site. You add a new injector and need her bio and credentials up this week. You launch a seasonal special. You raise the price of a membership. You add a device, drop a treatment, extend your hours for the holidays.
Every one of those is an edit. On a DIY builder, the edit is your evening. On a one time agency build, the edit is a new invoice, and medical sites carry ongoing maintenance costs of $75 to $300 a month before a single content change. On a marketing bundle, the edit goes into a request queue you are paying $1,999 a month to stand in.
So price the second year, not launch day. A $7,500 agency site plus a year of maintenance and edit invoices can quietly pass $10,000. The cheap builder is only cheap if your time after close is free. It is not. Your hour is worth more in the treatment room than in a page editor.
What you get for $199 a month
Done for you is the fourth option, and it folds the build, the hosting, and the endless med spa edits into one predictable line.
For $199 a month, Mirin builds the site, hosts it, and makes the changes for you. You never touch a dashboard between patients.
You tell Mirin what changed in plain language. New injector, new special, new membership price. Mirin makes the edit, shows you a preview, and publishes it. No request queue, no invoice per change. Two years of Mirin is about $4,800, less than most med spa agencies charge for the build alone, and roughly three months of a top marketing bundle.
It is not the cheapest sticker. It is usually the cheapest real cost, because the upkeep is where the other three quietly bill you in money or in evenings. See the full breakdown on Mirin pricing, or how the handled model works on the Mirin platform page.
How to pick the right number for you
Match the option to your honest capacity, not to the lowest price.
If you are pre launch and every dollar is going into your device lease, a DIY builder is real money saved. If you want one vendor running ads, texting, and the site together, a marketing bundle can earn its retainer. If you run a multi location group that needs custom booking systems, an agency earns its quote.
But if you run a single med spa and want a site that stays current without becoming a second job, the done for you line is usually the honest pick. And whichever you choose, make sure the site earns trust before it sells. A med spa website has to build confidence without overpromising, and most fail that test for reasons that cost nothing to fix.
See your med spa site rebuilt before you pay.
Send Mirin your current site. We will shape a preview around what comparison shoppers actually check, pricing, provider trust, and the booking step, so you can compare the real thing to any quote.
Get my preview- Send your current site
- We shape a preview
- You compare it to quotes
- You decide, live in days
The repeatable rule: price the second year, not just launch day. The right med spa website cost is the one that keeps answering a comparison shopper's three questions without borrowing your evenings to do it.
