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Medical aesthetics in Scottsdale, Arizona

Halden Skin Studio.
A med spa website.

A quiet, editorial homepage for a nurse practitioner's skin studio: one seamless portrait, a numbered price index, and almost nothing else. It is online at halden-skin.mymirin.com.

An example made by Mirin. The business is invented.

halden-skin.mymirin.com
The first screen of the Halden Skin Studio website. Medical aesthetics in Scottsdale, Arizona.

This is the whole website. Scroll inside the window to read it.

What this website gets right.

  • Prices are on the page. Six treatments are set as a numbered index with a starting price hard right, which is the first thing a cautious new client looks for and the opposite of a discount spa's offer wall.

  • It sells the consultation before any treatment: forty five minutes, $75 credited to the first visit, a written plan, and permission to hear no. That is how a medical practice earns trust.

  • Restraint carries the luxury. One portrait with natural skin, one arch, hairlines and a single italic word per headline, with the people who will actually treat you named and shown.

What it is made of.

Colors
  • Ivory
  • Espresso
  • Bronze
  • Stone
  • White
Type
Playfair Display for headings. Mulish for reading.
Sections
Header, Hero, Statement, Treatments index, The consultation, Who you will see, Membership, Visit, Footer.
Icons
Thin line icons, used sparingly.