A therapist website costs one of four ways in 2026. A DIY builder runs $16 to $49 a month and you build it yourself. A therapist website service like Brighter Vision runs $99 to $349 a month. A freelancer or agency charges $800 to $5,000 or more, once. A done-for-you service like Mirin is $199 a month with the build, hosting, and every edit included.
That is the honest answer most pages bury under a thousand words of throat clearing.
The number you pay depends on one thing. Not how many pages, and not how pretty the template is. Who does the work, and who keeps doing it while you are in session.
Want to know if your current site is worth keeping before you spend a dollar? Run it through the free Mirin scorecard. Sixty seconds, no signup.
Four ways to get a therapist website
What a therapist website should actually cost
Here are the four real options, with 2026 market rates, in one table.
Every number below links to a source you can check, not a sales figure.
| Option | Price | Who builds it | Who keeps it updated |
|---|---|---|---|
| DIY builder (Wix, Squarespace) | $16 to $49 per month | You | You, between clients |
| Therapist website service | $99 to $349 per month | A niche design team | Mostly you, requests queue |
| Freelancer or agency | $800 to $5,000+ one time | A hired designer | You, or pay again |
| Done-for-you (Mirin) | $199 per month | Mirin | Mirin, included |
Squarespace starts at $16 a month, and therapy focused cost guides put the realistic DIY builder band at $16 to $49 a month before your time. That is the cheapest sticker price. It is also the option where you are the web designer now, at night, after notes.
A freelancer for a therapist site typically runs $800 to $2,500 one time for a template based build, with agencies at $1,500 to $4,000 and fully custom work climbing past $5,000.
Why therapist website services cost more than Wix
Therapy has its own website industry, and its prices tell you what generic builders are missing.
Brighter Vision, the largest therapist website service, charges $99 to $349 a month plus a $100 setup fee. The higher tiers add secure intake forms, therapist specific templates, and content written for a practice, not a bakery.
You are paying for two things a generic builder does not think about. Language that helps an anxious person feel safe, and forms that treat a message from a potential client as sensitive from the first keystroke.
The catch is in the middle column of the table above. Most of these services build the site, then hand the ongoing changes back to you or to a request queue. The subscription keeps the lights on. It does not keep the site current.
What clients actually check before they book
Your website is not a brochure. It is the background check nearly half your future clients run on you.
Christiane Eichenberg and Adam Sawyer of Sigmund Freud University Vienna surveyed therapy patients and found exactly this: "Of the 238 former and current patients who responded, 106 (44.5%) had obtained information about their therapists; most of them (80.2%) had used the Internet for this," they wrote in their published study.
So the real question is not what a website costs. It is what the person in mid search decides in the ninety seconds they give you.
The ninety seconds before a booking
Across the therapist homepages we have built at Mirin this year, the fix that moved bookings was never a prettier design. It was putting the fee, the specialty, and the booking step on the first screen, because the visitor who has to hunt for them assumes the answer is no.
That is worth remembering when you compare quotes. A $4,000 site that hides the fee loses to a $199 a month site that answers the three questions every anxious visitor is silently asking.
See what your current site says to a nervous first time visitor.
Send Mirin your site. We grade the things that actually fill a caseload, clarity, fees, the booking step, and tell you what to fix first.
Run the free scorecard- Paste your site URL
- We grade it in seconds
- You see the gaps
- You decide
The hidden cost: the monthly stack and the upkeep
The build price is the part everyone quotes. The stack of small monthly lines is the part that actually adds up.
Most practices already pay for a Psychology Today profile at $29.95 a month. Add the builder subscription, a secure form tool, a professional email address, and therapy focused guides put realistic upkeep at $600 to $1,800 a year after the site exists.
Then there is the upkeep no invoice shows. Your fee changes. You stop taking an insurance panel. You add a group, go virtual, or close your waitlist. Every one of those is an edit, and on a one time build the edit is either your evening or a new invoice.
So add the second year before you choose. A $2,500 freelancer site plus a year of small edits and subscriptions can quietly pass what the expensive looking option costs. The cheap builder is only cheap if your time between sessions is free.
What you get for $199 a month
Done for you is the fourth option, and it is the one that folds the build, the hosting, and the upkeep into one predictable line.
For $199 a month, Mirin builds the site, hosts it, and makes the changes for you. You never touch a dashboard between clients.
You tell Mirin what changed in plain language. New fee, new specialty page, waitlist closed. Mirin makes the edit, shows you a preview, and publishes it. No request queue, no invoice per change. The math is simple: two years of Mirin is about $4,800, roughly fourteen months at the top therapist service tier, except the edits are already included.
It is not the cheapest sticker. It is often the cheapest real cost, because the upkeep is where the other three quietly bill you in money or in evenings. See the full breakdown on Mirin pricing, or how the handled model works on the Mirin platform page.
How to pick the right number for you
Match the option to your honest capacity, not to the lowest price.
If you enjoy building things and have the evenings, a DIY builder is real money saved. If you want therapy specific templates and are happy to manage the site afterward, a niche service is a fair trade. If you run a group practice that needs custom systems, an agency earns its quote.
But if you are a solo therapist who wants a site that stays true without becoming a second job, the done for you line is usually the honest pick. Before any of that, make sure your current site is not already quietly turning people away. A therapist website has one job before someone books, and most fail it for reasons that cost nothing to fix.
See your practice site rebuilt before you pay.
Send Mirin your current site. We will shape a preview around the questions clients actually ask, fees, fit, and the booking step, so you can compare the real thing to any quote.
Get my preview- Send your current site
- We shape a preview
- You compare it to quotes
- You decide, live in days
The repeatable rule: price the second year, not just launch day. The right website cost is the one that keeps answering a nervous visitor's questions without borrowing your evenings to do it.
