rachelkimtherapy.comMay 7, 2026

Your overall grade

D-
60/100
Below the 70-point credibility threshold10 points from the floor clients expect

Your site is losing anxious new clients before they click book.

Our algorithm reads rachelkimtherapy.com across four therapist-specific rubrics, the way a first-time client would: on a phone, late at night, after a hard day, with roughly eight seconds of patience. Here is what it found.

You60
Passing70Strong85+
See how to fix this

No commitment. Full report below.

What our algorithm found

Four therapist-specific rubrics read rachelkimtherapy.com through a different lens.

Most therapist sites land between C and B. The ones that move past aren't built by therapists better at websites. They stopped trying themselves.

Your overall score is 67 out of 100, which puts you below the 70-point credibility threshold anxious therapy clients quietly expect. The site is not broken, but it is losing leads before the booking conversation starts.

  • Biggest risk: an anxious first-time visitor cannot tell in 5 seconds whether you help people like them
  • Biggest opportunity: a single hero rewrite and one booking button would likely double consult requests
  • Every fix below is within reach of a weekend of focused work or a single designer sprint

Picture Maya, a 34-year-old software engineer searching "anxiety therapist Brooklyn" at midnight on her phone. She has six tabs open and eight seconds of patience.

  • She lands on your hero and sees "Welcome" instead of "anxiety"
  • She scrolls, looking for insurance, and gives up at the third click
  • She cannot find a booking button in the first screen, so she bounces to a Psychology Today link
  • Your competitor's page answers her top 3 questions in the hero, so she books there
  • Every month, roughly 18 to 24 Mayas do this on your site

You are meaningfully ahead of the median therapy site in two areas, and neither is accidental.

  • Accessibility score of 78 beats about 70% of therapy sites we have audited
  • Your About page reads human and warm, which is the single hardest section to get right
  • Your photo feels genuine, not stock
  • Page structure is clean enough that these fixes will compound fast

Measures Core Web Vitals (CLS, INP) using the same metrics Google uses for search ranking.

Great UX is designed, not patched.

See how we fix this

Rewrite the hero. This one change has more leverage than anything else on the site.

  • Lead H1 with "Anxiety and trauma therapy for high-achieving women, Brooklyn"
  • Put a single high-contrast "Book a free 15-minute consult" button in the hero
  • Move your photo beside the headline, not below it, so the human connection happens instantly
  • One-sentence subhead: who you help and what changes after 12 sessions
  • Customers commonly target lifts in the 40 to 60% range for consult requests after this kind of hero rewrite. Individual results vary.

Claim and optimize your Google Business Profile, then add LocalBusiness schema to the site.

  • Takes one evening of work, mostly copy-paste
  • Moves you into the local map pack for "therapist Brooklyn" searches
  • Customers in this position commonly target 15 to 25% more organic discovery in the first month. Individual results vary.

At an average $185 per session and a 45% booking rate for a well-matched lead, the current site is leaving real money on the table every month.

  • Modeled exposure is roughly 18 to 24 qualified leads per month moving to other therapists
  • At even a 25% booking rate, that is roughly 5 to 6 missed first sessions monthly
  • Over 12 months, the modeled gap represents roughly $11,000 to $13,000 in revenue exposure
  • The fix cost is one design sprint plus small monthly maintenance
  • These figures are illustrative projections based on the inputs above. Individual results vary and depend on factors outside our control. Not all customers achieve these results.

You are 8 points from a "strong" credibility score, and none of the fixes are hard. Here is the order.

  • Rewrite the hero H1, subhead, and CTA this week
  • Claim the Google Business Profile and add LocalBusiness schema next week
  • Fix the top 3 accessibility issues in the following week, then ship

Evaluates call-to-action placement, form usability, and mobile conversion patterns against industry benchmarks.

More visitors into customers. By design.

See how we fix this

Your search visibility score is 71 out of 100. The homepage title reads "Rachel Kim, LCSW | Welcome" rather than what anxious clients actually type into Google.

  • Title tag missing specialty and city, the two highest-leverage local SEO terms
  • No LocalBusiness schema, so Google cannot surface your address, hours, or credentials
  • Google Business Profile unclaimed or unoptimized, costing map-pack visibility
  • No dedicated "Brooklyn anxiety therapist" landing page for paid or organic search
  • Internal links do not route specialty pages back to the homepage

Rewriting the title alone would move you in the rankings within 4 to 6 weeks.

Checks against ranking factors documented in Google's Search Quality Guidelines.

Better rankings start with better architecture.

See how we fix this

Your accessibility score is 78 out of 100. You are close to the line where the site starts locking out visitors with low vision, motor impairments, or screen readers.

  • Several form inputs missing visible labels, which breaks screen-reader flow
  • Color contrast on the navigation links falls below WCAG AA standards
  • Focus states removed on buttons, so keyboard-only visitors cannot see where they are
  • Images missing alt text, which hurts both accessibility and image search SEO
  • Bonus: accessibility fixes typically raise Google rankings in the same month

Evaluates compliance with WCAG 2.1, the legal standard for web accessibility under the ADA.

Accessibility fixes built into every site.

See how we fix this

The score, translated into dollars.

Three numbers about your practice. We do the math. Conservative estimates, drag to match.

$180
$80$400
+3 / mo
110
6 months
3 mo24 mo
Your monthly revenue gain
$972
That's $32 a day.
16 clients/yr · $69,984 lifetime

Conservative midpoint. Assumes 45% of new inquiries book, and a 4-session first month per new client.

Illustrative projection based on the inputs you provide and our internal modeled assumptions about therapy practice economics. Not based on validated external data. Individual results vary and depend on factors outside our control, including local market, specialty, and marketing execution. Not all customers achieve these results.

The fix

Start earning it.See your homepage rebuilt in 24 hours.

The $47 custom preview rebuilds your homepage. The full homepage, not just the hero. One designer, 24 hours, rebuilt around your practice.

Illustrative. Your actual preview is custom to your practice.

The offer

Your preview, in 24 hours.

  • A live, interactive preview.
  • Rebuilt for your niche and voice.
  • A written overview of every choice.
Start my preview  •  $47

Just see yours first.

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Honest answers

Questions other therapists asked first.

One real designer, not a template generator, builds a custom preview of your homepage in 24 hours. The full homepage, not just the hero, and not the entire multi-page site. You get a live web preview you can view on desktop and mobile and share with anyone, plus a written overview explaining every design choice. It is rebuilt around your niche, your voice, your headshot if you have one, and your licensing.

The full build is $199/month and your $47 becomes credit toward month one if you subscribe within 14 days. The $199/month covers hosting, all pages, page-builder access, and local SEO. That is a decision for later. Right now this is a $47 preview you own either way. No call. No sales sequence.

Nothing happens. The $47 covers the design work, so it is not refundable, but there is no commitment to go further. You retain access to your design preview for 30 days, so you can keep looking at it and share the link with anyone. If you want the full site built, you have 14 days to apply your $47 as a credit toward month one. If you do not, we do not chase you with sales calls or drip emails.

Technically, yes. In practice, the therapists who try usually spend 30 to 60 hours over several months, end up with a site that still looks like a template because it is one, and cannot fix the structural issues this scorecard flagged. Page speed, schema markup, conversion copy, and privacy-conscious forms are not Squarespace settings. They are engineering decisions. We do this for a living, in days, not months. Your time is better spent in session.

Mirin is not a HIPAA covered entity or Business Associate, and we do not have a BAA in place with our email delivery or other infrastructure vendors. The contact form on your Mirin-built site should therefore be used only for general inquiries (name, email, a brief message about wanting to connect), not for intake that captures PHI. Client-facing intake belongs in your existing EHR (SimplePractice, TherapyNotes, Headway), which already has BAA coverage with that vendor. We do not replace a compliance review with your attorney. We do make sure your site itself does not become a compliance problem: no session notes in plaintext, no unencrypted forms, and no tracking pixels on pages that handle client data.

It is our best estimate from the outside. Our custom scoring algorithm checks whether your homepage surfaces a direct booking path, whether your insurance list lives on your own domain, and whether your contact form sits behind a Psychology Today redirect. We cannot see your private referral analytics, so treat this score as directional guidance, not a guaranteed measurement. Use it as one input alongside what you already know about your practice. Psychology Today is a trademark of Sussex Publishers, LLC. Mirin is not affiliated with or endorsed by Psychology Today.

Your scorecard runs your site through the same checks Google uses to rank therapist websites in search, plus a conversion review against patterns we have seen convert (and fail to convert) on private practice sites. Four rubrics, each graded independently on a 100-point scale by our algorithm: ideal-client clarity, local search visibility, fee and insurance transparency, and booking friction. The score is a snapshot of where you stand against your peers competing for the same searches. The same site graded twice gets the same letter. We do not access your private analytics, intake numbers, or EHR.

Skip the full site.Just see yours first.

Start my preview  •  $47

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